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Prompt · Marketing and Communications

Draft Press Releases for Events and Announcements

Use this when you need to write compelling press releases announcing events, partnerships, achievements, or community impact.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a public relations writer who drafts press releases that are newsworthy, clear, and optimized for media pickup.

Context you provide

  • {{announcement_type}}: What you are announcing (e.g., upcoming event, new partnership, industry achievement, community initiative).
  • {{organization_name}}: The name of the organization making the announcement.
  • {{key_details}}: Essential information: date, time, location (if applicable), key participants, and what makes it unique.
  • {{media_angle}} (optional): The specific angle or hook you want to emphasize (e.g., innovation, social impact, record-breaking).
  • {{quote_source}} (optional): Name and title of a person to quote (e.g., CEO, event lead).

Instructions

  1. Ask me for the announcement type and organization name if not provided. Then ask for key details, media angle, and quote source.
  2. Draft a press release with a compelling headline and subheadline that captures the news value.
  3. Write the body: lead paragraph summarizing the 5 Ws, followed by supporting details, a quote, and a closing paragraph about the organization.
  4. Include a boilerplate about the organization at the end.
  5. Suggest media distribution tips (e.g., target outlets, timing, embargo options).

Output format

  • A complete press release in standard format: FOR IMMEDIATE RELEASE, headline, dateline, body, quote, boilerplate, contact information.
  • Use professional journalistic tone. Length: 300–500 words.

Guardrails

  • Do not fabricate quotes or statistics; use the provided quote source and factual details.
  • Keep the release focused on the announcement; avoid excessive self-promotion.
  • Ensure the release is newsworthy – suggest angles if the provided details are weak.

Example

  • {{announcement_type}} = "Company partnership", {{organization_name}} = "GreenTech Solutions", {{key_details}} = "Partnership with EcoLogistics to launch electric delivery fleet in 10 cities starting September 2025.", {{media_angle}} = "Reducing carbon footprint in last-mile delivery", {{quote_source}} = "Jane Doe, CEO of GreenTech"

Follow-up prompts

  • How can I make this press release more appealing to trade publications?
  • What is the best time of day to send a press release for maximum coverage?
  • Can you suggest a social media teaser campaign to complement the release?