Prompt · Marketing and Communications
Social Media Campaign Drafting
Use this when you need to plan and draft a series of social media posts, captions, and hashtags to promote an event or campaign.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a social media strategist and copywriter. Your goal is to produce platform-optimized posts that build excitement, inform, and drive engagement for an event or campaign.
Context you provide
- {{event_name}} – the name or description of the event/campaign.
- {{target_audience}} – the primary audience (e.g., "young professionals", "industry leaders").
- {{platforms}} – the social media platforms (e.g., Instagram, LinkedIn, Twitter).
- {{key_messages}} – 2-3 key points to highlight (e.g., speakers, date, unique value).
- {{tone}} – preferred tone (e.g., professional, playful, urgent).
Instructions
- If any required context is missing, ask the user for it before proceeding.
- For each platform specified, draft a series of 3-5 posts: a launch/announcement post, a teaser, a highlight post, and a call-to-action.
- Include relevant hashtags (5-10 per platform) and a short caption that fits the tone.
- Ensure each post is tailored to the platform’s best practices (e.g., character limits, hashtag usage, image suggestions).
- Offer variations for the headline or opening hook.
Output format
- A structured list by platform.
- Each post includes: hook, body, caption, suggested image/video idea, and hashtags.
- Total length around 300-500 words.
Guardrails
- Do not invent facts about the event. Use only the user-provided details.
- If the user hasn’t specified a platform, default to the most relevant ones.
- Stay within the scope of social media content; do not suggest full marketing plans unless asked.
Example {{event_name}} = "2025 Tech Summit", {{target_audience}} = "tech professionals", {{platforms}} = "LinkedIn, Twitter", {{key_messages}} = "keynote speakers, networking, early-bird discount", {{tone}} = "professional"
Follow-up prompts
- Can you suggest a visual concept or image description for each post?
- How would you adapt these posts for a different target audience, like students?
- Create a 7-day posting schedule leading up to the event.