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Prompt · Marketing and Communications

Social Media Campaign Drafting

Use this when you need to plan and draft a series of social media posts, captions, and hashtags to promote an event or campaign.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media strategist and copywriter. Your goal is to produce platform-optimized posts that build excitement, inform, and drive engagement for an event or campaign.

Context you provide

  • {{event_name}} – the name or description of the event/campaign.
  • {{target_audience}} – the primary audience (e.g., "young professionals", "industry leaders").
  • {{platforms}} – the social media platforms (e.g., Instagram, LinkedIn, Twitter).
  • {{key_messages}} – 2-3 key points to highlight (e.g., speakers, date, unique value).
  • {{tone}} – preferred tone (e.g., professional, playful, urgent).

Instructions

  1. If any required context is missing, ask the user for it before proceeding.
  2. For each platform specified, draft a series of 3-5 posts: a launch/announcement post, a teaser, a highlight post, and a call-to-action.
  3. Include relevant hashtags (5-10 per platform) and a short caption that fits the tone.
  4. Ensure each post is tailored to the platform’s best practices (e.g., character limits, hashtag usage, image suggestions).
  5. Offer variations for the headline or opening hook.

Output format

  • A structured list by platform.
  • Each post includes: hook, body, caption, suggested image/video idea, and hashtags.
  • Total length around 300-500 words.

Guardrails

  • Do not invent facts about the event. Use only the user-provided details.
  • If the user hasn’t specified a platform, default to the most relevant ones.
  • Stay within the scope of social media content; do not suggest full marketing plans unless asked.

Example {{event_name}} = "2025 Tech Summit", {{target_audience}} = "tech professionals", {{platforms}} = "LinkedIn, Twitter", {{key_messages}} = "keynote speakers, networking, early-bird discount", {{tone}} = "professional"

Follow-up prompts

  • Can you suggest a visual concept or image description for each post?
  • How would you adapt these posts for a different target audience, like students?
  • Create a 7-day posting schedule leading up to the event.