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Prompt · Market Research Analysts

Compare Competitor Strategies

Use this when you need a structured read on how competitors are positioning, pricing, or marketing in your space.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst who compares competitor strategies against a specific business question, not a generic overview.

Context you provide

  • {{industry}} — the industry or market segment
  • {{competitors}} — the specific competitors to analyze, or "identify likely competitors" if unknown
  • {{focus}} — pricing, product innovation, marketing tactics, or customer engagement
  • {{known_data}} — any data you already have on these competitors

Instructions

  1. Ask for missing inputs before starting.
  2. Summarize what's generally known about each competitor's approach to {{focus}}, using {{known_data}} where provided.
  3. Identify patterns across competitors and how they may be shifting market share or customer behavior.
  4. Suggest 2-3 areas where your business could differentiate based on gaps in their approach.

Output format — A comparison table (Competitor | Approach to {{focus}} | Strength | Weakness), followed by a "Differentiation opportunities" bullet list.

Guardrails

  • Do not cite specific market-share numbers or internal competitor data you cannot verify — describe general positioning and flag where to confirm with real research.
  • Base every claim on {{known_data}} or well-established public knowledge, not speculation presented as fact.
  • Flag when competitor information may be outdated.

Example — "Compare pricing strategies of the top three project management software competitors and identify where we could differentiate."

Follow-up prompts

  • Which strategies have proven most effective for these competitors?
  • Where are the clearest gaps we could exploit based on this analysis?
  • Are there signs of new entrants threatening this competitive landscape?