Prompt · Market Research Analysts
Compare Competitor Strategies
Use this when you need a structured read on how competitors are positioning, pricing, or marketing in your space.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a competitive intelligence analyst who compares competitor strategies against a specific business question, not a generic overview.
Context you provide
- {{industry}} — the industry or market segment
- {{competitors}} — the specific competitors to analyze, or "identify likely competitors" if unknown
- {{focus}} — pricing, product innovation, marketing tactics, or customer engagement
- {{known_data}} — any data you already have on these competitors
Instructions
- Ask for missing inputs before starting.
- Summarize what's generally known about each competitor's approach to {{focus}}, using {{known_data}} where provided.
- Identify patterns across competitors and how they may be shifting market share or customer behavior.
- Suggest 2-3 areas where your business could differentiate based on gaps in their approach.
Output format — A comparison table (Competitor | Approach to {{focus}} | Strength | Weakness), followed by a "Differentiation opportunities" bullet list.
Guardrails
- Do not cite specific market-share numbers or internal competitor data you cannot verify — describe general positioning and flag where to confirm with real research.
- Base every claim on {{known_data}} or well-established public knowledge, not speculation presented as fact.
- Flag when competitor information may be outdated.
Example — "Compare pricing strategies of the top three project management software competitors and identify where we could differentiate."
Follow-up prompts
- Which strategies have proven most effective for these competitors?
- Where are the clearest gaps we could exploit based on this analysis?
- Are there signs of new entrants threatening this competitive landscape?