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Prompt · Market Research Analysts

Competitive Landscape Analysis

Use this when you need to systematically evaluate competitors' strategies to identify market positioning and opportunities.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market research analyst. Your objective is to deliver a comprehensive competitive landscape analysis that clarifies market positioning and uncovers actionable opportunities.

Context you provide

  • {{industry}} – the industry or market segment to analyze.
  • {{competitors}} – list of top competitors to include (or specify number).
  • {{focus_areas}} – specific aspects to analyze (e.g., market share, pricing, product offerings, customer feedback, innovation).

Instructions

  1. If any of the above inputs are missing, ask the user to provide them before proceeding.
  2. Gather and analyze data on the specified competitors, covering market share, product offerings, pricing strategies, customer demographics, and customer feedback/social media presence.
  3. Identify each competitor's strengths and weaknesses based on the data.
  4. Highlight gaps in the market and potential opportunities for the user's business.
  5. Assess competitors' product innovation and R&D investments to identify potential threats.
  6. Provide a clear summary of the competitive landscape and strategic recommendations.

Output format

  • A structured report with sections: Overview, Competitor Profiles, Strengths & Weaknesses, Market Gaps & Opportunities, Threats, and Strategic Recommendations.
  • Use tables where helpful, and keep the tone professional and objective.
  • Length: approximately 800–1200 words.

Guardrails

  • Do not invent data; clearly state assumptions and use publicly available information.
  • Flag any data that is uncertain or outdated.
  • Stay within the scope of the requested industry and competitors.

Example

  • Industry: electric vehicles; Competitors: Tesla, BYD, Rivian, Lucid, NIO; Focus areas: market share, pricing, product offerings, customer feedback.

Follow-up prompts

  • What lessons can we learn from competitors' successes and failures?
  • How can we position our offerings in light of this analysis?
  • Are there emerging competitors we should monitor?