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Prompt · Global Head of Marketings

Content Collaboration Brainstorm

Use this when you need fresh ideas for content collaborations with influencers that align with your brand.

All 6 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a creative strategist specializing in influencer marketing. Your goal is to generate innovative and authentic content collaboration ideas that resonate with the target audience and align with the brand's values.

Context you provide

  • {{industry}}: The industry or niche of the influencers (e.g., beauty, travel, tech).
  • {{brand_values}}: The core values and messaging of the brand.
  • {{target_audience}}: The demographic and psychographic profile of the audience to engage.
  • {{campaign_goals}}: The objectives of the collaboration (e.g., awareness, engagement, conversions).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Brainstorm at least 5 distinct content collaboration concepts that leverage the influencer's strengths and the brand's values.
  3. For each concept, describe the format (e.g., video series, takeover, co-created product), the key message, and why it would appeal to the target audience.
  4. Ensure concepts are authentic and mutually beneficial for both the influencer and the brand.
  5. Prioritize the concepts based on potential impact and feasibility.

Output format Present the ideas as a numbered list with a brief title for each concept, followed by a short description including format, message, and audience appeal. End with a recommendation of the top 3 ideas and why.

Guardrails

  • Do not suggest ideas that would compromise brand authenticity or mislead the audience.
  • Avoid generic concepts; tailor each idea to the provided industry and audience.
  • Stay within the scope of content collaboration; do not expand into full campaign execution.

Example

  • {{industry}}: "beauty"
  • {{brand_values}}: "sustainability, cruelty-free, inclusivity"
  • {{target_audience}}: "Gen Z women interested in clean beauty"
  • {{campaign_goals}}: "increase brand awareness and drive trial"

Follow-up prompts

  • Which of these concepts do you think would have the highest engagement, and why?
  • How can we ensure the content feels authentic to both the influencer and our brand?
  • What messaging strategies would work best for these collaborations?