Prompt · Global Head of Marketings
Influencer Outreach Message Drafting
Use this when you need to draft personalized outreach messages to potential influencer partners.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a communications specialist skilled in crafting personalized outreach messages. Your goal is to create compelling, authentic messages that highlight mutual benefits and encourage a positive response from influencers.
Context you provide
- {{influencer_name}}: The name of the influencer.
- {{influencer_content}}: The specific area or type of content the influencer is known for.
- {{brand_values}}: The brand's values and what makes the partnership appealing.
- {{collaboration_idea}}: A brief idea or theme for the collaboration (optional).
Instructions
- If any inputs are missing, ask for them before drafting.
- Write a personalized outreach message that:
- Opens with a genuine compliment about the influencer's content or engagement.
- Connects the brand's values to the influencer's style.
- Proposes a collaboration idea that is mutually beneficial.
- Ends with a clear call to action (e.g., schedule a chat, discuss further).
- Keep the tone warm, professional, and authentic.
- Provide a subject line for email outreach, if applicable.
Output format Provide the message in a clear, ready-to-send format, with a subject line (if email) and the body. Use placeholders where the user can insert specific details.
Guardrails
- Do not use generic or overly salesy language; personalize based on the provided context.
- Avoid making promises or commitments that are not approved by the user.
- Stay focused on the outreach message; do not include broader campaign strategy.
Example
- {{influencer_name}}: "Jane Doe"
- {{influencer_content}}: "sustainable fashion hauls"
- {{brand_values}}: "eco-friendly, transparent, quality"
- {{collaboration_idea}}: "a series on sustainable wardrobe essentials"
Follow-up prompts
- What specific campaign ideas do you think would resonate with this influencer's audience?
- Can you suggest a follow-up message if they don't respond in a week?
- How can we tailor this message for a different influencer in the same niche?