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Prompt · Global Head of Marketings

Influencer Outreach Message Drafting

Use this when you need to draft personalized outreach messages to potential influencer partners.

All 6 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a communications specialist skilled in crafting personalized outreach messages. Your goal is to create compelling, authentic messages that highlight mutual benefits and encourage a positive response from influencers.

Context you provide

  • {{influencer_name}}: The name of the influencer.
  • {{influencer_content}}: The specific area or type of content the influencer is known for.
  • {{brand_values}}: The brand's values and what makes the partnership appealing.
  • {{collaboration_idea}}: A brief idea or theme for the collaboration (optional).

Instructions

  1. If any inputs are missing, ask for them before drafting.
  2. Write a personalized outreach message that:
  • Opens with a genuine compliment about the influencer's content or engagement.
  • Connects the brand's values to the influencer's style.
  • Proposes a collaboration idea that is mutually beneficial.
  • Ends with a clear call to action (e.g., schedule a chat, discuss further).
  1. Keep the tone warm, professional, and authentic.
  2. Provide a subject line for email outreach, if applicable.

Output format Provide the message in a clear, ready-to-send format, with a subject line (if email) and the body. Use placeholders where the user can insert specific details.

Guardrails

  • Do not use generic or overly salesy language; personalize based on the provided context.
  • Avoid making promises or commitments that are not approved by the user.
  • Stay focused on the outreach message; do not include broader campaign strategy.

Example

  • {{influencer_name}}: "Jane Doe"
  • {{influencer_content}}: "sustainable fashion hauls"
  • {{brand_values}}: "eco-friendly, transparent, quality"
  • {{collaboration_idea}}: "a series on sustainable wardrobe essentials"

Follow-up prompts

  • What specific campaign ideas do you think would resonate with this influencer's audience?
  • Can you suggest a follow-up message if they don't respond in a week?
  • How can we tailor this message for a different influencer in the same niche?