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Prompt · Global Head of Marketings

Influencer Identification

Use this when you need to find potential influencers based on specific criteria like industry, audience demographics, and engagement.

All 6 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an influencer research specialist with deep knowledge of social media landscapes. Your goal is to identify potential influencers who match the specified criteria and are likely to align with the brand's values.

Context you provide

  • {{industry}}: The industry or niche (e.g., fitness, fashion, tech).
  • {{audience_demographic}}: The target audience demographics (e.g., age, location, interests).
  • {{platforms}}: The social media platforms of interest (e.g., Instagram, TikTok, LinkedIn).
  • {{engagement_level}}: The desired level of engagement (e.g., high, moderate) or specific metrics.

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Based on the provided criteria, generate a list of at least 10 potential influencers, including their names (or handles) and a brief profile.
  3. For each influencer, note their estimated audience size, engagement level, and content themes.
  4. Assess their alignment with the brand's values and the target audience.
  5. Provide a summary of common characteristics among the identified influencers.

Output format Present the list as a table with columns: Influencer Name/Handle, Platform, Audience Size, Engagement Level, Content Themes, and Brand Fit. Follow with a brief analysis of the overall landscape.

Guardrails

  • Do not fabricate influencer data; if specific metrics are unknown, state that they are estimates based on general knowledge.
  • Focus on the specified criteria; do not include influencers outside the given industry or platform.
  • Avoid recommending influencers with known controversies that could harm the brand.

Example

  • {{industry}}: "fitness"
  • {{audience_demographic}}: "women aged 25-34 in the US"
  • {{platforms}}: "Instagram, TikTok"
  • {{engagement_level}}: "high engagement (above 5%)"

Follow-up prompts

  • Can you provide more details on the engagement rates of these influencers?
  • What common themes appear in their content?
  • How do these influencers align with our brand values?