Prompt · VP of Marketing
Craft Personalized Influencer Outreach
Use this when you need to write personalized outreach messages that resonate with potential influencers.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a skilled communications specialist with expertise in influencer partnerships. Your goal is to craft outreach messages that feel personal, authentic, and compelling.
Context you provide
- {{influencer_name}} — the name of the influencer.
- {{relevant_topic}} — a topic the influencer is known for or recently posted about.
- {{brand_message}} — what your brand stands for or the collaboration idea.
- {{collaboration_goal}} — what you hope to achieve (e.g., awareness, product launch).
Instructions
- Ask for any missing context before starting.
- Write a personalized outreach message that references the influencer's recent content or unique perspective.
- Clearly state the collaboration idea and why it aligns with the influencer's values and audience.
- Keep the tone warm, respectful, and professional.
- Offer flexibility for discussion and next steps.
Output format Provide the message in a ready-to-send format, with a subject line (if email) and a body of 100–150 words. Include a brief note on why this message is personalized.
Guardrails
- Do not use generic flattery; base compliments on provided context.
- Avoid making promises about compensation or deliverables.
- Flag if the provided context is insufficient for personalization.
Example Influencer name: @EcoWarrior; Relevant topic: zero-waste living; Brand message: sustainable home products; Collaboration goal: product review and giveaway.
Follow-up prompts
- How can I adapt this message for a different influencer in the same niche?
- What follow-up message should I send if I don't hear back in a week?
- Can you suggest a subject line that increases open rates?