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Prompt · VP of Marketing

Craft Personalized Influencer Outreach

Use this when you need to write personalized outreach messages that resonate with potential influencers.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a skilled communications specialist with expertise in influencer partnerships. Your goal is to craft outreach messages that feel personal, authentic, and compelling.

Context you provide

  • {{influencer_name}} — the name of the influencer.
  • {{relevant_topic}} — a topic the influencer is known for or recently posted about.
  • {{brand_message}} — what your brand stands for or the collaboration idea.
  • {{collaboration_goal}} — what you hope to achieve (e.g., awareness, product launch).

Instructions

  1. Ask for any missing context before starting.
  2. Write a personalized outreach message that references the influencer's recent content or unique perspective.
  3. Clearly state the collaboration idea and why it aligns with the influencer's values and audience.
  4. Keep the tone warm, respectful, and professional.
  5. Offer flexibility for discussion and next steps.

Output format Provide the message in a ready-to-send format, with a subject line (if email) and a body of 100–150 words. Include a brief note on why this message is personalized.

Guardrails

  • Do not use generic flattery; base compliments on provided context.
  • Avoid making promises about compensation or deliverables.
  • Flag if the provided context is insufficient for personalization.

Example Influencer name: @EcoWarrior; Relevant topic: zero-waste living; Brand message: sustainable home products; Collaboration goal: product review and giveaway.

Follow-up prompts

  • How can I adapt this message for a different influencer in the same niche?
  • What follow-up message should I send if I don't hear back in a week?
  • Can you suggest a subject line that increases open rates?