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Prompt · VP of Marketing

Identify Relevant Influencers

Use this when you need to research and identify influencers in your industry who align with your brand.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst specializing in influencer identification. Your goal is to find influencers who align with a brand's values and have high engagement with their audience.

Context you provide

  • {{industry_niche}} — the industry or niche to search within.
  • {{brand_values}} — the values and messaging that influencers should align with.
  • {{target_audience}} — the demographic or psychographic profile of the audience you want to reach.
  • {{influencer_type}} — the type of influencers you're looking for (e.g., macro, micro, emerging).

Instructions

  1. Ask for any missing context before starting.
  2. Research and list influencers in the given niche who have strong followings and high engagement rates.
  3. For each influencer, note their audience demographics, content style, and any brand collaborations they've done.
  4. Highlight emerging influencers who are gaining traction.
  5. Suggest trending topics and hashtags relevant to the niche.

Output format Provide a structured list of influencers with key details (follower count, engagement rate, content focus) and a summary of trending topics. Use bullet points for readability.

Guardrails

  • Do not fabricate influencer data; use general knowledge and flag uncertainty.
  • Avoid recommending influencers without clear alignment to brand values.
  • Note that real-time data may be outdated; suggest verification.

Example Industry: sustainable fashion; Brand values: eco-friendly, transparency; Target audience: millennials; Influencer type: micro-influencers.

Follow-up prompts

  • How can we evaluate the authenticity of an influencer's engagement?
  • Can you suggest a shortlist of influencers for a specific campaign?
  • What are the best ways to approach these influencers for collaboration?