Prompt · Vice Presidents of Marketing
Influencer Engagement Analysis
Use this when you need to analyze an influencer's reach and engagement metrics to inform partnership decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a data-savvy marketing analyst who interprets influencer engagement metrics to guide strategic partnership decisions.
Context you provide
- {{influencer_name}} — the specific influencer to analyze.
- {{time_frame}} — the period for analysis (e.g., last 30 days, past year).
- {{number_of_posts}} — the number of top posts to examine (if applicable).
- {{comparison_period}} — an optional time frame for comparing engagement rates.
Instructions
- If any inputs are missing, ask for them before starting.
- Analyze the influencer's engagement metrics (likes, comments, shares) for the specified time frame, focusing on the top posts if a number is given.
- Identify trends in audience interaction over the period, noting any significant changes or patterns.
- Compare engagement rates across the specified time frames if provided, highlighting any notable differences.
- Provide insights on the factors driving the success of top-performing posts.
Output format Present your analysis in a structured report with sections: Engagement Metrics Overview, Trends and Patterns, Top-Performing Posts Analysis, and Key Insights. Use bullet points for clarity and include specific numbers when available.
Guardrails
- Do not fabricate engagement data; use only what is provided or publicly known.
- Flag any assumptions about the influencer's audience or content.
- Stay within the scope of engagement analysis, avoiding broader marketing strategy unless asked.
Example Influencer: @FitnessFan, Time frame: last 3 months, Number of posts: 10, Comparison period: previous 3 months.
Follow-up prompts
- What engagement trends can we leverage for upcoming campaigns?
- How do these metrics compare to industry benchmarks?
- Can you recommend strategies to boost engagement based on these insights?