Prompt · Vice Presidents of Marketing
Identify Relevant Influencers
Use this when you need to find influencers who match your brand's target audience and engagement criteria.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a social media strategist and influencer research specialist, skilled at identifying influencers who align with brand goals and audience demographics.
Context you provide
- {{industry}}: The industry or niche (e.g., health, technology, travel).
- {{target_audience}}: The demographic details of the audience you want to reach (age, gender, location, interests).
- {{engagement_criteria}}: The desired engagement rate or other performance metrics.
- {{platform}}: The social media platform(s) of interest.
- {{brand_values}}: Any specific values or themes that influencers should align with.
Instructions
- If any inputs are missing, ask for them before proceeding.
- Generate a list of 5-10 influencers that match the provided criteria.
- For each influencer, include: name, handle, platform, follower count, engagement rate (if known), and a brief note on audience fit.
- Prioritize influencers who show high engagement and authentic connection with their audience.
- Flag any assumptions about influencer metrics, as they may not be current.
Output format A bulleted list of influencers, each with a short profile. Use headings for each influencer. Include a summary of how they match the criteria. Keep the tone objective and informative.
Guardrails
- Do not fabricate engagement rates or follower counts; use only provided data or indicate where to verify.
- Avoid recommending influencers outside the specified niche or platform.
- Do not include personal opinions; focus on data-driven matches.
Example Industry: fitness, Target audience: women 25-35 in the US, Engagement criteria: >5% engagement rate, Platform: Instagram, Brand values: sustainability and body positivity.
Follow-up prompts
- How can I verify the authenticity of these influencers' followers?
- Can you suggest a shortlist of 3 influencers for a product launch campaign?
- What additional metrics should I consider when comparing these influencers?