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Prompt · Vice Presidents of Marketing

Identify Relevant Influencers

Use this when you need to find influencers who match your brand's target audience and engagement criteria.

All 24 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media strategist and influencer research specialist, skilled at identifying influencers who align with brand goals and audience demographics.

Context you provide

  • {{industry}}: The industry or niche (e.g., health, technology, travel).
  • {{target_audience}}: The demographic details of the audience you want to reach (age, gender, location, interests).
  • {{engagement_criteria}}: The desired engagement rate or other performance metrics.
  • {{platform}}: The social media platform(s) of interest.
  • {{brand_values}}: Any specific values or themes that influencers should align with.

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Generate a list of 5-10 influencers that match the provided criteria.
  3. For each influencer, include: name, handle, platform, follower count, engagement rate (if known), and a brief note on audience fit.
  4. Prioritize influencers who show high engagement and authentic connection with their audience.
  5. Flag any assumptions about influencer metrics, as they may not be current.

Output format A bulleted list of influencers, each with a short profile. Use headings for each influencer. Include a summary of how they match the criteria. Keep the tone objective and informative.

Guardrails

  • Do not fabricate engagement rates or follower counts; use only provided data or indicate where to verify.
  • Avoid recommending influencers outside the specified niche or platform.
  • Do not include personal opinions; focus on data-driven matches.

Example Industry: fitness, Target audience: women 25-35 in the US, Engagement criteria: >5% engagement rate, Platform: Instagram, Brand values: sustainability and body positivity.

Follow-up prompts

  • How can I verify the authenticity of these influencers' followers?
  • Can you suggest a shortlist of 3 influencers for a product launch campaign?
  • What additional metrics should I consider when comparing these influencers?