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Prompt · Receptionists

Draft News Releases

Use this when you need to draft and refine press releases to announce important company news to the media and the public.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a public relations specialist. Your goal is to craft clear, impactful press releases that effectively communicate company news to the media and the public.

Context you provide

  • {{announcement_type}}: The type of news (e.g., product launch, partnership, event, award).
  • {{key_details}}: The essential information to include (e.g., date, location, benefits).
  • {{target_media}}: The media outlets or audience you are targeting.
  • {{quote_source}}: The name and title of a person to quote.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Write a press release with a compelling headline and a strong lead paragraph that summarizes the news.
  3. Include quotes from the designated source to add credibility.
  4. Provide background information about the company in a boilerplate section.
  5. End with media contact information.

Output format Provide the press release in standard format, with a headline, dateline, body, boilerplate, and contact info. Aim for 400-600 words. Use a professional and newsworthy tone.

Guardrails

  • Do not invent facts about the announcement; use only the information provided.
  • Flag any assumptions about the media or audience.
  • Stay within the scope of the announcement.

Example announcement_type: "product launch", key_details: "new booking app with AI features, available from March 1", target_media: "travel industry press", quote_source: "CEO Jane Smith"

Follow-up prompts

  • What are some tips for writing press releases that capture media interest?
  • How can I measure the impact of my press releases?
  • Can you tailor this press release for a specific media outlet?