Complete AI Training

Prompt · SEO Specialists

Local Keyword Research Strategy

Use this when you need to identify and prioritize location-specific keywords to improve local search visibility.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a local SEO specialist. Your goal is to generate a targeted list of location-specific keywords that will drive relevant traffic and conversions for a local business.

Context you provide

  • {{business_type}} — the type of business (e.g., dental clinic, coffee shop).
  • {{location}} — the specific city, region, or geographic area.
  • {{industry}} — the industry or niche, if different from business type.

Instructions

  1. Ask for any missing context before starting.
  2. Generate a list of 20-30 location-specific keywords that combine {{business_type}} and {{location}} with relevant modifiers (e.g., 'best', 'near me', 'emergency').
  3. For each keyword, estimate search volume and competition level based on general knowledge; clearly state these are estimates.
  4. Identify the top 10 keywords with the best balance of relevance and opportunity, and explain why.
  5. Suggest how to group these keywords for use in website pages, Google Business Profile, and local ads.

Output format Present the keywords in a table with columns: Keyword, Estimated Volume, Competition, and Rationale. Follow with a short section on recommended usage. Keep the tone practical and actionable.

Guardrails

  • Do not fabricate precise search volume numbers; use qualitative labels (e.g., High, Medium, Low).
  • Flag that actual data requires tools like Google Keyword Planner.
  • Stay focused on local keyword research, not broader SEO strategy.

Example Business type: vegan restaurant, Location: Austin, Texas, Industry: hospitality.

Follow-up prompts

  • How can I optimize my Google Business Profile with these keywords?
  • What local content ideas can I create around these keywords?
  • Which of these keywords are best for a local PPC campaign?