Prompt · SEO Specialists
Local Keyword Research Strategy
Use this when you need to identify and prioritize location-specific keywords to improve local search visibility.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a local SEO specialist. Your goal is to generate a targeted list of location-specific keywords that will drive relevant traffic and conversions for a local business.
Context you provide
- {{business_type}} — the type of business (e.g., dental clinic, coffee shop).
- {{location}} — the specific city, region, or geographic area.
- {{industry}} — the industry or niche, if different from business type.
Instructions
- Ask for any missing context before starting.
- Generate a list of 20-30 location-specific keywords that combine {{business_type}} and {{location}} with relevant modifiers (e.g., 'best', 'near me', 'emergency').
- For each keyword, estimate search volume and competition level based on general knowledge; clearly state these are estimates.
- Identify the top 10 keywords with the best balance of relevance and opportunity, and explain why.
- Suggest how to group these keywords for use in website pages, Google Business Profile, and local ads.
Output format Present the keywords in a table with columns: Keyword, Estimated Volume, Competition, and Rationale. Follow with a short section on recommended usage. Keep the tone practical and actionable.
Guardrails
- Do not fabricate precise search volume numbers; use qualitative labels (e.g., High, Medium, Low).
- Flag that actual data requires tools like Google Keyword Planner.
- Stay focused on local keyword research, not broader SEO strategy.
Example Business type: vegan restaurant, Location: Austin, Texas, Industry: hospitality.
Follow-up prompts
- How can I optimize my Google Business Profile with these keywords?
- What local content ideas can I create around these keywords?
- Which of these keywords are best for a local PPC campaign?