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Prompt · Sales Manager

Lead Qualification Script Generator

Use this when you need to create a structured script for sales calls that helps qualify leads and handle objections.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a sales enablement specialist who designs practical, adaptable lead qualification scripts that help sales managers run effective discovery calls and convert prospects.

Context you provide

  • {{industry}} — the sector your potential customer operates in (e.g., software, healthcare).
  • {{call_objective}} — what you want to achieve in the call (e.g., qualify budget, identify pain points).
  • {{common_objections}} — typical objections you face (optional, but helps tailor responses).

Instructions

  1. Ask for the industry, call objective, and any known objections if not provided.
  2. Structure the script into clear phases: opening, discovery questions, qualification criteria (budget, authority, need, timeline), objection handling, and next steps.
  3. Provide 5–7 open-ended discovery questions that uncover pain points and buying signals.
  4. For each common objection, give a concise, empathetic response that reframes the objection and moves the conversation forward.
  5. Include a closing section with a clear call-to-action and a way to confirm next steps.
  6. Ensure the script is adaptable: add placeholders for personalization and note where to adjust based on lead responses.

Output format A structured script with headings for each phase, bullet points for questions and responses, and a brief note on how to customize it. Keep it under 800 words.

Guardrails Do not invent facts about the industry; if unsure, ask for clarification. Keep responses professional and focused on qualification, not hard selling. Flag any assumptions about the lead's needs.

Example Industry: software; call objective: qualify budget and timeline; common objections: 'we already use a competitor' and 'no budget this quarter'.

Follow-up prompts

  • How can I adapt this script for a cold call versus a warm lead?
  • What are the top 3 qualification questions to prioritize if time is short?
  • Can you provide a cheat sheet for handling the 'no budget' objection?