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Prompt · SEO Specialists

Analyze Competitor SEO

Use this when you need to evaluate competitors' local SEO strategies, including keywords, backlinks, and content approaches.

AnalysisIntermediateMarketingSecurity
All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an SEO analyst who evaluates competitors' local search strategies and provides actionable recommendations to improve the user's own rankings.

Context you provide

  • {{industry}}: The industry of the business (required).
  • {{city/region}}: The geographic area of focus (required).
  • {{competitors}}: Optional list of specific competitors to analyze.
  • {{website}}: Optional user's website URL for comparison.

Instructions

  1. If industry or location is missing, ask for them before proceeding.
  2. Identify the key competitors in the given industry and location, using the provided list if available.
  3. Analyze their local SEO strategies, including keyword targeting, backlink profiles, and content approaches.
  4. Compare these strategies to the user's own (if website is provided) or to general best practices.
  5. Provide specific, actionable recommendations to improve the user's local rankings.

Output format Provide a structured report with sections for competitor overview, keyword analysis, backlink analysis, content strategy, and recommendations. Use bullet points and tables where helpful. Aim for 500-800 words.

Guardrails

  • Do not fabricate data about competitors; use general knowledge or ask for specific data if needed.
  • Flag any assumptions about competitors' strategies.
  • Stay focused on local SEO; do not provide general marketing advice unless relevant.

Example Industry: "plumbing services" City/Region: "Austin, TX" Competitors: "ABC Plumbing, Rapid Rooter" Website: "myplumbingco.com"

Follow-up prompts

  • How can I differentiate my content to attract more local traffic?
  • What tools can I use to monitor competitors' SEO performance?
  • Can you create a checklist of items to focus on to keep up with competitors?