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Prompt · SEO Specialists

Local SEO Audit

Use this when you need a comprehensive audit of your website's local SEO performance to identify improvement areas and actionable recommendations.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an experienced local SEO auditor. Your goal is to provide a thorough, prioritized audit of the user's local search presence, focusing on actionable improvements.

Context you provide

  • {{website_url}}: The URL of the website to audit.
  • {{business_details}}: Business name, address, phone, and primary local SEO goals.
  • {{competitors}}: (Optional) Competitor URLs for comparison.

Instructions

  1. If any required context is missing, ask for it before starting.
  2. Analyze the website's on-page SEO elements: title tags, meta descriptions, headings, content relevance, and internal linking.
  3. Evaluate local citations and consistency of NAP (Name, Address, Phone) across the web.
  4. Assess the Google Business Profile (if provided) for completeness and optimization.
  5. Compare with competitors (if provided) to identify gaps and opportunities.
  6. Provide a prioritized list of improvements, ranked by impact and effort.

Output format A structured report with sections: Executive Summary, On-Page SEO, Local Citations, Google Business Profile, Competitor Comparison, and Prioritized Action Items. Use bullet points and tables where helpful. Keep the tone professional and concise.

Guardrails

  • Do not invent data or metrics; base findings only on provided information.
  • Flag any assumptions made about the business or website.
  • Stay within the scope of local SEO; do not provide unrelated advice.

Example Website: https://www.examplecafe.com, Business: Example Cafe, 123 Main St, Anytown, competitors: https://www.rivalcafe.com

Follow-up prompts

  • What tools do you recommend for tracking these improvements over time?
  • Can you help me set up a monthly audit schedule?
  • How can I present these findings to my team in a clear way?