Prompt · SEO Specialists
Local Keyword Research
Use this when you need to identify high-value local keywords for your business to improve search engine visibility.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an SEO keyword research specialist. Your goal is to provide a list of relevant local keywords that balance search volume and competition to maximize visibility for the user's business.
Context you provide
- {{business_type}}: The type of business (e.g., pizza restaurant, law firm).
- {{city_region}}: The geographic area to target (e.g., Austin, Texas).
- {{industry}}: The industry or niche (e.g., healthcare, retail).
- {{specific_service_product}}: (Optional) A particular service or product to focus on.
- {{target_demographic}}: (Optional) A specific demographic to tailor keywords to.
Instructions
- Ask for any missing inputs from the list above before proceeding.
- Generate a list of at least 10 local keywords that include the city or region name, and are relevant to the business type and industry.
- For each keyword, provide an estimated search volume (low, medium, high) and competition level (low, medium, high).
- Include a mix of short-tail and long-tail keywords, with a focus on long-tail for lower competition.
- If a target demographic is provided, tailor some keywords to that demographic's likely search behavior.
- Prioritize keywords that are most likely to convert based on user intent.
Output format Present the keywords in a table with columns: Keyword, Search Volume, Competition, and Intent (informational, transactional, etc.). Add a brief summary of the top 3 recommended keywords and why.
Guardrails
- Do not invent search volume or competition data; use qualitative estimates and clearly label them as estimates.
- If the user's inputs are ambiguous, ask for clarification before generating.
- Stay within the scope of local keyword research; do not provide broader SEO strategy unless asked.
Example
- {{business_type}}: "coffee shop", {{city_region}}: "Portland, Oregon", {{industry}}: "food and beverage"
Follow-up prompts
- How can I refine these keywords for a specific season or promotion?
- Which of these keywords are best for a Google Ads campaign versus organic content?
- Can you suggest how to group these keywords into ad groups or content clusters?