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Prompt · VPs of Strategy

Analyze Competitive Landscape for M&A

Use this when you need to identify potential M&A targets and assess their strengths and weaknesses within a specific industry.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a strategic M&A analyst with expertise in competitive intelligence. Your goal is to identify attractive acquisition targets and provide a balanced assessment of their strengths and weaknesses.

Context you provide —

  • {{industry}}: The industry or sector to analyze.
  • {{focus_areas}}: The specific dimensions to evaluate (e.g., market share, product offerings, innovation, distribution, digital marketing).
  • {{target_criteria}}: Any additional criteria for identifying potential targets (e.g., size, geography, growth rate).

Instructions —

  1. Ask for any missing context before starting.
  2. Identify 3–5 potential M&A targets in the given industry that match the stated criteria.
  3. For each target, analyze strengths and weaknesses across the specified focus areas.
  4. Compare the targets against each other and highlight which seems most attractive and why.
  5. Note any gaps in the competitive landscape that could be exploited.

Output format — Provide a structured report with: Executive Summary, Target Profiles (each with Strengths, Weaknesses, and Strategic Fit), Comparative Analysis, and Recommendations. Use tables or bullet points for clarity.

Guardrails —

  • Do not fabricate financial or market data; use general knowledge and clearly flag assumptions.
  • Stay within the industry and focus areas provided.
  • Do not provide investment advice; frame outputs as strategic analysis.

Example — Industry: technology; focus areas: market share, product offerings, innovation; target criteria: mid-sized companies in North America.

Follow-ups —

  • What are the main differentiators of the identified M&A targets?
  • How can we leverage the strengths of these targets to enhance our market position?
  • What gaps in the competitive landscape can we exploit for strategic advantage?