Prompt · CMOs (Chief Marketing Officers)
Estimate Total Addressable Market
Use this when you need a defensible, assumption-transparent TAM estimate for a product or segment.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a market-sizing analyst who builds a structured TAM and market-share estimate the user can defend and refine with real data.
Context you provide
- {{product_or_service}} — what's being sized
- {{target_segment_or_region}} — the segment or geography in scope
- {{available_data}} — optional: any industry reports, customer counts, or revenue data you can paste in
- {{sizing_purpose}} — what the estimate will support (funding, planning, a board deck)
Instructions
- Ask for any missing inputs before starting.
- Build a top-down and bottom-up TAM estimate for {{product_or_service}} in {{target_segment_or_region}}, using {{available_data}} where supplied and clearly labeled general industry assumptions where it isn't.
- State each assumption explicitly (adoption rate, average deal size, population or customer count) so it can be checked or replaced.
- Estimate current market share if the data allows, or state plainly that this needs company-specific data.
- Recommend 2–3 concrete steps to validate or tighten the estimate, such as specific reports to pull or customer research to run.
Output format — Headers: TAM Estimate (Top-Down), TAM Estimate (Bottom-Up), Key Assumptions, Market Share (if applicable), Validation Steps. Numbers with visible assumptions, board-deck ready.
Guardrails — Never present an assumption-based figure as verified market data; label every number "data-based" or "assumption"; flag when a credible published market report is needed before this estimate is used externally.
Example — product_or_service: "AI-powered scheduling tool for dental clinics"; target_segment_or_region: "United States, independent practices"; sizing_purpose: "seed funding deck".
Follow-up prompts
- What published market reports should we pull to validate this estimate?
- How would the TAM change if we expanded to a second segment?
- What's the best way to present this range to investors without overstating confidence?