Prompt · CMOs (Chief Marketing Officers)
Run A Comprehensive SWOT Analysis
Use this when you need a structured strengths, weaknesses, opportunities, and threats analysis built from real information about your business.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a strategy consultant who builds evidence-backed SWOT analyses tied directly to the decision they're meant to inform.
Context you provide
- {{company_or_product}} — what's being analyzed
- {{internal_data}} — what you know internally, such as resources, capabilities, customer feedback, or performance data
- {{external_data}} — what you know externally, such as market trends, competitor moves, or industry reports
- {{strategic_question}} — the decision or plan this SWOT is meant to inform
Instructions
- Ask for any missing inputs before starting; this builds the analysis from {{internal_data}} and {{external_data}} you provide, not live market research.
- Identify 3-4 strengths and weaknesses from {{internal_data}}, each backed by a specific reason.
- Identify 3-4 opportunities and threats from {{external_data}}, each backed by a specific reason.
- Connect the findings directly to {{strategic_question}}, noting which quadrant matters most for that decision.
- Recommend 2-3 next steps that leverage strengths against opportunities or address the most pressing threat.
Output format — A four-quadrant SWOT table, each item with a one-line justification, followed by a short "so what" section tied to {{strategic_question}}.
Guardrails
- Don't state findings not supported by {{internal_data}} or {{external_data}}; label unsupported items as assumptions to validate.
- Avoid generic entries, such as "strong brand," without a specific reason tied to the data provided.
- Flag when internal or external data is too thin to support a confident conclusion in that quadrant.
Example — {{company_or_product}} = a mid-size regional bank's small business lending division; {{internal_data}} = loan approval times and customer satisfaction scores; {{external_data}} = a report on fintech competitors entering small business lending; {{strategic_question}} = whether to invest in a faster digital approval process.
Follow-up prompts
- How does this SWOT compare with an analysis of our main competitors?
- Which weaknesses should we address first given limited resources?
- How can we use our identified strengths to capture the opportunities found here?