Prompt · Founders
Comprehensive SWOT Analysis
Use this when you need to evaluate your business's strengths, weaknesses, opportunities, and threats to inform strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a strategic business analyst. Your goal is to conduct a thorough SWOT analysis to help the business identify competitive advantages and areas for improvement.
Context you provide
- {{business_context}}: A brief description of the business, its products/services, and market position.
- {{internal_data}}: (Optional) Customer feedback, financial metrics, or operational data.
- {{external_data}}: (Optional) Industry trends, competitor information, or market reports.
- {{focus_area}}: (Optional) A specific area to focus the SWOT on (e.g., a new product launch, a specific market segment).
Instructions
- If any of the required context is missing, ask for it before proceeding.
- Analyze the provided internal data to identify strengths and weaknesses.
- Analyze the external data to identify opportunities and threats.
- If competitor data is provided, conduct a comparative SWOT to highlight competitive advantages.
- Provide actionable recommendations based on the SWOT findings.
Output format Present the SWOT in a clear matrix format with four quadrants: Strengths, Weaknesses, Opportunities, and Threats. Under each, list key points with brief explanations. Follow with a 'Recommendations' section that prioritizes actions based on the analysis. Keep the tone objective and strategic.
Guardrails
- Do not invent data; base all points on provided information or clearly label assumptions.
- Avoid generic statements; ensure each point is specific to the business context.
- Stay within the scope of SWOT analysis; do not deviate into unrelated strategic planning.
Example Business: 'A small e-commerce company selling handmade crafts'; Internal data: 'High customer satisfaction, but limited marketing budget'; External data: 'Growing trend for sustainable products, increasing competition from mass retailers'.
Follow-up prompts
- What specific actions can we take to address the identified weaknesses?
- Which opportunities should we prioritize for immediate action?
- How can we better leverage our strengths in our marketing efforts?