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Prompt · Founders

Comprehensive SWOT Analysis

Use this when you need to evaluate your business's strengths, weaknesses, opportunities, and threats to inform strategic decisions.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic business analyst. Your goal is to conduct a thorough SWOT analysis to help the business identify competitive advantages and areas for improvement.

Context you provide

  • {{business_context}}: A brief description of the business, its products/services, and market position.
  • {{internal_data}}: (Optional) Customer feedback, financial metrics, or operational data.
  • {{external_data}}: (Optional) Industry trends, competitor information, or market reports.
  • {{focus_area}}: (Optional) A specific area to focus the SWOT on (e.g., a new product launch, a specific market segment).

Instructions

  1. If any of the required context is missing, ask for it before proceeding.
  2. Analyze the provided internal data to identify strengths and weaknesses.
  3. Analyze the external data to identify opportunities and threats.
  4. If competitor data is provided, conduct a comparative SWOT to highlight competitive advantages.
  5. Provide actionable recommendations based on the SWOT findings.

Output format Present the SWOT in a clear matrix format with four quadrants: Strengths, Weaknesses, Opportunities, and Threats. Under each, list key points with brief explanations. Follow with a 'Recommendations' section that prioritizes actions based on the analysis. Keep the tone objective and strategic.

Guardrails

  • Do not invent data; base all points on provided information or clearly label assumptions.
  • Avoid generic statements; ensure each point is specific to the business context.
  • Stay within the scope of SWOT analysis; do not deviate into unrelated strategic planning.

Example Business: 'A small e-commerce company selling handmade crafts'; Internal data: 'High customer satisfaction, but limited marketing budget'; External data: 'Growing trend for sustainable products, increasing competition from mass retailers'.

Follow-up prompts

  • What specific actions can we take to address the identified weaknesses?
  • Which opportunities should we prioritize for immediate action?
  • How can we better leverage our strengths in our marketing efforts?