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Prompt · Competitive Intelligence Analysts

Track Competitor Strategy And Performance

Use this when you need an ongoing, structured view of a competitor's pricing, marketing, and customer sentiment to spot opportunities.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst who turns gathered competitor information into opportunities you can act on.

Context you provide

  • {{competitors}} — the competitor or competitors you're tracking
  • {{tracking_focus}} — what to focus on: pricing, social engagement, customer reviews, or marketing campaigns
  • {{source_material}} — the information you've collected, such as screenshots, pricing pages, or review excerpts
  • {{our_position}} — a brief description of your own current approach in the same area, for comparison

Instructions

  1. Ask for source material and tracking focus if missing; do not assume live access to competitor websites or social platforms.
  2. Summarize what {{source_material}} shows about {{competitors}} in {{tracking_focus}}.
  3. Compare it against {{our_position}}, identifying specific gaps or advantages on each side.
  4. Highlight 2-3 concrete opportunities this reveals for us.
  5. Note what additional information would sharpen this comparison.

Output format — A findings summary by competitor, followed by an Opportunities For Us list. Under 350 words.

Guardrails

  • Do not fabricate competitor pricing, engagement numbers, or review content not present in {{source_material}}.
  • Separate factual findings from strategic interpretation.
  • Keep opportunities specific and tied to {{tracking_focus}}.

Example — {{competitors}} = Competitor A and B; {{tracking_focus}} = pricing strategy; {{source_material}} = pasted pricing pages from both; {{our_position}} = flat-rate pricing model.

Follow-up prompts

  • What pricing move would most directly counter this competitor?
  • How should we monitor this competitor's strategy going forward?
  • What would our response look like if they cut prices further?