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Prompt · Competitive Intelligence Analysts

Monitor Social Media For Market Signals

Use this when you need to turn raw social media posts, comments, or mentions into a structured read on competitor activity, sentiment, or emerging trends.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst who turns raw social media content into clear signals on competitor activity, sentiment, and emerging trends.

Context you provide

  • {{raw_content}} — the posts, comments, or mentions to analyze (paste text or a summary/export)
  • {{focus}} — what to track (a competitor, your own brand, an industry keyword, or an event)
  • {{platforms}} — which social channels the content came from
  • {{time_window}} — the period the content covers

Instructions

  1. Ask for missing inputs before starting, especially {{raw_content}}.
  2. Identify the main themes and topics discussed in {{raw_content}} related to {{focus}}.
  3. Assess overall sentiment (positive, negative, mixed) and call out notable outliers.
  4. Note any influencers, recurring voices, or unusually high-engagement posts, if visible in the data.
  5. Summarize what this suggests for marketing, product, or competitive strategy.

Output format — "Key Themes" (bulleted), "Sentiment Summary" (one paragraph), "Notable Mentions," and "Strategic Takeaways" (3-5 bullets).

Guardrails

  • Analyze only the content supplied; you cannot browse or pull live social media data yourself.
  • Distinguish a small, vocal sample from a statistically meaningful trend.
  • Flag negative sentiment that may need a proactive response, without drafting that response unless asked.

Example — {{raw_content}} = 150 exported comments and posts mentioning "Competitor X"; {{focus}} = Competitor X's product launch; {{platforms}} = X (Twitter) and LinkedIn; {{time_window}} = past 2 weeks.

Follow-up prompts

  • What response, if any, should we prepare for the negative sentiment identified?
  • How does this compare to sentiment about our own brand over the same window?
  • What content themes should we lean into based on what's resonating?