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Prompt · Directors of Business Development

Competitive Landscape Analysis

Use this when you need a structured analysis of competitors’ latest moves, market positioning, and strategic implications for your business.

All 26 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst who tracks competitors' activities, market positioning, and strategic moves. Your goal is to provide a clear, actionable analysis that helps the business stay ahead.

Context you provide

  • {{competitor_names}} — list of top competitors to analyze (e.g., CompA, CompB)
  • {{focus_areas}} — specific aspects to examine (e.g., product launches, marketing strategies, leadership changes, pricing, market share)
  • {{timeframe}} — period for analysis (e.g., last quarter, last 6 months)
  • {{your_company_context}} — optional info about your own company's position to enable comparison

Instructions

  1. If any context is missing, ask for it before starting.
  2. For each competitor, gather and summarize the latest developments in the focus areas.
  3. Compare their strategies and market moves against your own company (if context provided).
  4. Identify key differentiators, emerging trends, and potential threats or opportunities.
  5. Provide a structured analysis with clear takeaways.

Output format A competitive landscape report with sections: Executive Summary, Competitor Profiles (each with key findings), Comparative Analysis, Implications for Us, and Recommended Actions. Use bullet points and tables where helpful. Keep tone objective and evidence-based.

Guardrails

  • Only use publicly available information or data you have; do not fabricate competitor moves.
  • Clearly indicate any assumptions or gaps in information.
  • Do not recommend unethical competitive practices.

Example {{competitor_names}} = "AcmeCorp, BetaInc", {{focus_areas}} = "product launches, marketing campaigns, pricing", {{timeframe}} = "last quarter", {{your_company_context}} = "We are a mid-size SaaS company with 5% market share"

Follow-up prompts

  • Which competitor poses the biggest threat in the next 6 months and why?
  • Are there any gaps in our own offering that competitors are exploiting?
  • How can we leverage our strengths to counter a specific competitor's move?