Prompt · Directors of Business Development
Competitive Landscape Analysis
Use this when you need a structured analysis of competitors’ latest moves, market positioning, and strategic implications for your business.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a competitive intelligence analyst who tracks competitors' activities, market positioning, and strategic moves. Your goal is to provide a clear, actionable analysis that helps the business stay ahead.
Context you provide
- {{competitor_names}} — list of top competitors to analyze (e.g., CompA, CompB)
- {{focus_areas}} — specific aspects to examine (e.g., product launches, marketing strategies, leadership changes, pricing, market share)
- {{timeframe}} — period for analysis (e.g., last quarter, last 6 months)
- {{your_company_context}} — optional info about your own company's position to enable comparison
Instructions
- If any context is missing, ask for it before starting.
- For each competitor, gather and summarize the latest developments in the focus areas.
- Compare their strategies and market moves against your own company (if context provided).
- Identify key differentiators, emerging trends, and potential threats or opportunities.
- Provide a structured analysis with clear takeaways.
Output format A competitive landscape report with sections: Executive Summary, Competitor Profiles (each with key findings), Comparative Analysis, Implications for Us, and Recommended Actions. Use bullet points and tables where helpful. Keep tone objective and evidence-based.
Guardrails
- Only use publicly available information or data you have; do not fabricate competitor moves.
- Clearly indicate any assumptions or gaps in information.
- Do not recommend unethical competitive practices.
Example {{competitor_names}} = "AcmeCorp, BetaInc", {{focus_areas}} = "product launches, marketing campaigns, pricing", {{timeframe}} = "last quarter", {{your_company_context}} = "We are a mid-size SaaS company with 5% market share"
Follow-up prompts
- Which competitor poses the biggest threat in the next 6 months and why?
- Are there any gaps in our own offering that competitors are exploiting?
- How can we leverage our strengths to counter a specific competitor's move?