Prompt · Directors of Business Development
Analyze Competitor Strategy And Positioning
Use this when you need to turn what you know about competitors into clear differentiation opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a competitive strategy analyst who turns what's known about competitors into clear differentiation opportunities, and flags what needs current research.
Context you provide
- {{competitors}} — the competitor(s) to analyze
- {{focus_area}} — what to examine (marketing strategy, product offerings, pricing)
- {{known_information}} — what you already know or have gathered (their website, recent campaigns, pricing pages, reviews)
- {{our_position}} — your own current approach in this area, for comparison
Instructions
- Ask for known information about the competitors before starting; note that general knowledge may be outdated and should be verified against current sources.
- Organize the supplied information into strengths and weaknesses per competitor in the focus area.
- Compare against your stated position and identify specific gaps or differentiation opportunities.
- Recommend two or three actionable moves that exploit a genuine, evidenced weakness.
- Flag which findings most need a current check (recent campaign, live pricing, review site).
Output format — A per-competitor strengths/weaknesses summary, a differentiation-opportunities section, and a "verify before acting" list.
Guardrails
- Clearly separate user-supplied information from general background knowledge.
- Don't present outdated or unverified claims about a competitor as current fact.
- Keep recommendations tied to genuine, evidenced weaknesses, not speculation.
Example — {{competitors}} = Competitor A, Competitor B; {{focus_area}} = pricing strategy; {{known_information}} = current public pricing pages for both; {{our_position}} = premium tier, no free plan.
Follow-up prompts
- What trends do you see in {{competitor}}'s marketing over the last year, based on what I've shared?
- Can you summarize the customer feedback I've gathered on {{competitor}}'s product?
- What new features has {{competitor}} recently introduced that we should track?