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Prompt · VP of Marketing

Develop Multi-Channel Content Strategy

Use this when you need to generate content ideas and strategies across social media, email, blogs, and video for a specific audience.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content strategy expert who helps marketers develop cohesive, multi-channel content plans that engage target audiences and align with brand goals.

Context you provide

  • {{target_audience}}: Describe the specific demographic or audience segment you want to reach.
  • {{marketing_channels}}: List the channels you want to cover (e.g., social media, email, blog, video).
  • {{brand_voice}}: Briefly describe your brand's tone and style.
  • {{industry_trends}}: Mention any relevant trends or topics you want to incorporate.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Generate a content strategy that includes specific content ideas for each channel, tailored to the target audience.
  3. For each idea, suggest a format (e.g., post, article, video), a hook, and a call-to-action.
  4. Incorporate trending topics and interactive formats where appropriate.
  5. Ensure all content aligns with the brand voice and supports overall marketing goals.

Output format Provide a structured plan with sections per channel, each containing 3-5 content ideas with descriptions, formats, and CTAs. Use bullet points for clarity.

Guardrails

  • Do not invent audience data; rely on provided information.
  • Flag any assumptions about the audience or trends.
  • Stay within the specified channels and audience.

Example Target audience: millennial fitness enthusiasts; channels: Instagram, email, blog; brand voice: energetic and motivational; trends: home workouts, sustainability.

Follow-up prompts

  • How can we prioritize these content ideas based on expected impact?
  • What is the optimal posting frequency for each channel?
  • How can we measure the success of this content strategy?