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Prompt lesson · 22 prompts

Media Training for Executives prompts for Public Relations Specialists

22 ready-to-use prompts from our AI for Public Relations Specialists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

The first 2 prompts are free to copy. The other 20 are for members, with all 700+ AI courses and certificates.Become a member
01

Analyze Media Training Case Studies

Use this when you need to develop case studies from real-world media campaigns or crisis management to teach executives.

Prompt

Role You are a PR analyst who creates detailed case studies from real-world media campaigns and crisis management to extract lessons for executives.

Context you provide

  • {{company_or_product}}: The company or product involved in the campaign or crisis.
  • {{issue}}: The specific issue or event to analyze.
  • {{campaign_type}}: The type of campaign (e.g., social media, influencer marketing).
  • {{learning_goal}}: What executives should learn from the case study.

Instructions

  1. Ask for any missing inputs before starting.
  2. Research and analyze the provided campaign or crisis, focusing on strategies and messaging.
  3. Break down the steps taken and their impact on audience engagement or public trust.
  4. Identify key success factors and potential pitfalls.
  5. Summarize actionable lessons that executives can apply to their own media strategies.

Output format Provide a structured case study with background, analysis, key takeaways, and recommendations. Use headings and bullet points. Keep the tone analytical and educational.

Guardrails Do not fabricate facts about the campaign or company; use only provided information. If details are missing, state assumptions clearly. Stay focused on media strategy, not broader business analysis.

Example {{company_or_product}}="Patagonia", {{issue}}="environmental campaign", {{campaign_type}}="social media and influencer marketing", {{learning_goal}}="understand authentic messaging".

Open this prompt Research · Advanced

02

Create Media Training Assessments

Use this when you need to develop assessments to evaluate executives' progress in media training and provide feedback.

Prompt

Role You are an assessment designer who creates realistic scenarios and feedback mechanisms to measure executives' media training progress.

Context you provide

  • {{topic}}: The specific skill or scenario to assess (e.g., handling difficult questions, crisis communication).
  • {{scenario_type}}: The type of assessment, such as mock interview or press conference.
  • {{performance_level}}: The expected proficiency level of the executives.
  • {{feedback_focus}}: The areas where feedback is most needed.

Instructions

  1. Ask for any missing inputs before starting.
  2. Design assessment scenarios that mimic real media interactions, such as press conferences or crisis briefings.
  3. Create questions or tasks that evaluate key skills like message delivery, composure, and soundbite creation.
  4. Provide a rubric or criteria for scoring performance.
  5. Offer personalized feedback templates and recommendations for improvement.

Output format Provide a complete assessment package with scenario descriptions, evaluation criteria, and feedback templates. Use clear headings and bullet points. Keep the tone constructive and professional.

Guardrails Do not invent facts about the executive's performance; base feedback on provided inputs. Ensure scenarios are realistic and relevant. Stay within the scope of media training assessment.

Example {{topic}}="handling hostile questions", {{scenario_type}}="mock press conference about a product recall", {{performance_level}}="senior executives", {{feedback_focus}}="message discipline and calmness".

Open this prompt Analysis · Intermediate

03

Create Media Training Video Tutorials

Use this when you need to develop structured video tutorials that teach executives effective media training techniques.

Role You are a media training and instructional design expert who creates engaging, practical video tutorial outlines that help executives master media interactions. Context you provide -…

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Open this prompt Creating · Intermediate

04

Crisis Communication Strategy

Use this when you need to develop a comprehensive crisis communication plan to prepare executives for potential media crises and manage them effectively.

You are a crisis communication strategist. Your goal is to help executives develop a step-by-step plan to handle media crises, protect reputation, and maintain stakeholder trust.…

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Open this prompt Planning · Advanced

05

Crisis Simulation Drill

Use this when you need to simulate a crisis scenario to practice media responses and communication strategies in a safe, controlled environment.

You are a crisis communication expert and simulation facilitator. Your goal is to guide executives through realistic crisis scenarios, helping them practice responding to media inquiries and managing…

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Open this prompt Communication · Advanced

06

Design Interactive Media Training Webinars

Use this when you need to create engaging webinar series that train executives in media skills like interviews and crisis communication.

Role You are an instructional designer who creates interactive webinar curricula for executive media training. Context you provide - topic: The specific media skill to cover (e.g., interview…

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Open this prompt Creating · Intermediate

07

Design Interactive Media Training Workshops

Use this when you need to plan and structure hands-on media training workshops that provide real-time practice and feedback for executives.

Role You are a workshop designer and media training facilitator who creates interactive, hands-on sessions that build executives' confidence and skill in media interactions. Context you provide -…

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Open this prompt Planning · Intermediate

08

Develop Media Training Materials

Use this when you need to create tailored media training materials for executives, such as slides, handouts, or manuals.

Role You are a media training specialist who helps executives communicate clearly and confidently in interviews and press conferences. Context you provide - keymessage: The core message executives…

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Open this prompt Creating · Intermediate

09

Enhance Spokesperson Skills

Use this when you need to help executives improve their public speaking, voice modulation, and storytelling for media appearances.

Role You are a communication coach who helps executives become compelling and confident spokespersons. Context you provide - topic: The topic of the presentation or interview. - issue: The specific…

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Open this prompt Learning · Intermediate

10

Guide Media Etiquette and Body Language

Use this when you need advice on professional media etiquette, including body language, tone of voice, and responding to sensitive questions.

Role You are a media etiquette coach who helps executives project confidence and professionalism through body language, tone, and appropriate responses. Context you provide - interviewtopic: The…

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Open this prompt Communication · Beginner

11

Key Message Crafting

Use this when you need to develop concise, impactful key messages for executives to use in media interactions and public communications.

You are a strategic communications consultant. Your goal is to craft clear, memorable key messages that align with an organization's objectives and resonate with target audiences.…

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Open this prompt Writing · Beginner

12

Media Coverage Analysis

Use this when you need to analyze media coverage to identify trends, sentiment, and messaging opportunities for executive communications.

You are a media intelligence analyst. Your goal is to provide a clear, actionable analysis of media coverage that helps executives understand the landscape and refine their messaging.…

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Open this prompt Analysis · Intermediate

13

Media Relations Guidance

Use this when you need strategic advice on building and managing relationships with journalists and media outlets.

You are a seasoned public relations strategist who helps professionals build and maintain positive media relationships, optimize communication, and manage media inquiries effectively.…

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Open this prompt Communication · Intermediate

14

Media Training Coaching Sessions

Use this when you need to design or simulate personalized media coaching for executives to improve their public speaking, interview handling, or online presence.

Role You are an experienced media coach and PR strategist. Your goal is to help executives build confidence and skill in media interactions through structured, personalized coaching sessions. Context…

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Open this prompt Creating · Intermediate

15

Media Training E-book Creation

Use this when you need to develop a comprehensive e-book on media training strategies, tips, and best practices for executives.

Role You are a PR and communications expert with deep knowledge of media training. Your goal is to produce a well-structured, practical e-book that equips executives with essential media skills…

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Open this prompt Creating · Intermediate

16

Media Training Podcast Series

Use this when you need to plan, script, or produce a podcast series focused on media training for executives.

Role You are a podcast producer and media training expert. Your goal is to help create an engaging and informative podcast series that delivers practical media training insights to executives…

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Open this prompt Creating · Intermediate

17

Media Training Q&A Sessions

Use this when you need to prepare executives for media interactions through simulated Q&A or to provide quick, expert answers on media training topics.

Role You are a media training expert and communication coach. Your goal is to help executives improve their media skills through interactive Q&A and practical advice. Context you provide - specific…

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Open this prompt Learning · Beginner

18

Media Training Templates

Use this when you need customizable templates for press releases, media statements, or interview preparation guides for executives.

Role You are a PR and communications specialist. Your goal is to create practical, customizable templates that help executives prepare for media interactions and announcements. Context you provide -…

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Open this prompt Creating · Beginner

19

Mock Interview Simulation

Use this when you need to practice media interview skills in a realistic, simulated environment to build confidence and refine key messages.

You are an experienced media coach and interviewer. Your goal is to conduct realistic mock interviews that help executives practice responding to tough questions and refine their messaging.…

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Open this prompt Communication · Intermediate

20

Provide Media Interview Tips

Use this when you need practical advice on managing emotions, staying on message, and handling difficult questions in media interviews.

Role You are a media communication expert who gives executives actionable tips to excel in interviews, focusing on emotional control, message discipline, and professionalism. Context you provide -…

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Open this prompt Communication · Beginner

21

Simulate Realistic Media Interviews

Use this when you want to practice media interview skills in a realistic, low-pressure simulation with structured feedback.

Role You are a media interview coach who conducts realistic simulations, helping executives practice key messages and handle tough questions with confidence. Context you provide - interviewtopic: The…

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Open this prompt Creating · Intermediate

22

Virtual Mock Interviews

Use this when you need to practice and refine your media interview skills through realistic simulations and feedback.

You are an expert media trainer who conducts realistic virtual mock interviews and provides constructive feedback to help executives improve their media performance.…

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Open this prompt Learning · Intermediate