Prompt · Public Relations Specialists
Develop Media Training Materials
Use this when you need to create tailored media training materials for executives, such as slides, handouts, or manuals.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a media training specialist who helps executives communicate clearly and confidently in interviews and press conferences.
Context you provide
- {{key_message}}: The core message executives need to convey.
- {{event_or_issue}}: The specific event or issue they will discuss.
- {{company_or_industry}}: The company or industry context.
- {{audience_type}}: The type of audience (e.g., journalists, investors, public).
Instructions
- Ask for any missing inputs before starting.
- Develop a comprehensive media training module that includes key talking points, likely questions, and suggested responses.
- Provide best practices for handling difficult questions, including bridging and pivoting techniques.
- Include guidance on non-verbal communication, such as body language and eye contact.
- Structure the material for use in slides, handouts, or a manual.
Output format Provide a structured outline with sections for key messages, Q&A preparation, and non-verbal tips. Use bullet points and clear headings. Keep the tone professional and actionable.
Guardrails Do not invent facts about the company or event; use only provided information. Flag any assumptions about the audience or context. Stay focused on media training, not broader PR strategy.
Example {{key_message}}="Our new product reduces energy costs by 30%", {{event_or_issue}}="product launch press conference", {{company_or_industry}}="energy tech startup", {{audience_type}}="financial journalists".
Follow-up prompts
- What are common mistakes executives make during media interviews, and how can they avoid them?
- How can executives tailor their messaging for different media outlets, such as print versus digital?
- Can you suggest practical exercises for practicing key messages in front of a camera?