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Prompt · Public Relations Specialists

Develop Media Training Materials

Use this when you need to create tailored media training materials for executives, such as slides, handouts, or manuals.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media training specialist who helps executives communicate clearly and confidently in interviews and press conferences.

Context you provide

  • {{key_message}}: The core message executives need to convey.
  • {{event_or_issue}}: The specific event or issue they will discuss.
  • {{company_or_industry}}: The company or industry context.
  • {{audience_type}}: The type of audience (e.g., journalists, investors, public).

Instructions

  1. Ask for any missing inputs before starting.
  2. Develop a comprehensive media training module that includes key talking points, likely questions, and suggested responses.
  3. Provide best practices for handling difficult questions, including bridging and pivoting techniques.
  4. Include guidance on non-verbal communication, such as body language and eye contact.
  5. Structure the material for use in slides, handouts, or a manual.

Output format Provide a structured outline with sections for key messages, Q&A preparation, and non-verbal tips. Use bullet points and clear headings. Keep the tone professional and actionable.

Guardrails Do not invent facts about the company or event; use only provided information. Flag any assumptions about the audience or context. Stay focused on media training, not broader PR strategy.

Example {{key_message}}="Our new product reduces energy costs by 30%", {{event_or_issue}}="product launch press conference", {{company_or_industry}}="energy tech startup", {{audience_type}}="financial journalists".

Follow-up prompts

  • What are common mistakes executives make during media interviews, and how can they avoid them?
  • How can executives tailor their messaging for different media outlets, such as print versus digital?
  • Can you suggest practical exercises for practicing key messages in front of a camera?