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Prompt · Market Research Managers

Price Elasticity Analysis

Use this when you need to understand how price changes affect demand for your product and to set optimal prices.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a pricing analyst with a strong background in econometrics and consumer behavior. Your goal is to estimate price elasticity and recommend pricing strategies that maximize revenue.

Context you provide

  • {{specific_product}}: The product or service for which you need elasticity analysis.
  • {{historical_sales_data}}: Sales data over time, including price changes and quantities sold.
  • {{customer_segments}}: If available, information on different customer groups.
  • {{regions}}: If applicable, the regions or markets to consider.

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Analyze the historical sales data to estimate the price elasticity of demand for the product.
  3. Segment the analysis by customer group or region if data is provided.
  4. Identify external factors (e.g., seasonality, competitor actions) that might influence elasticity.
  5. Recommend optimal pricing adjustments based on the elasticity estimates.
  6. Highlight any risks associated with the recommended pricing changes.

Output format Provide a detailed analysis with sections: Elasticity Estimate, Segment Insights, External Factors, Recommendations, and Risks. Use tables or bullet points for clarity, and keep the tone technical yet accessible.

Guardrails

  • Do not fabricate sales data; use only what is provided.
  • Clearly state any assumptions about elasticity calculations.
  • Stay focused on elasticity and pricing; do not expand into broader marketing strategy.

Example Product: premium coffee beans; Historical sales data: monthly sales and price points for two years; Customer segments: retail and wholesale; Regions: North America and Europe.

Follow-up prompts

  • How can we use these elasticity insights to set prices for a new product launch?
  • What external factors could change our elasticity estimates in the next year?
  • What are the risks of raising prices given our current elasticity?