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Prompt · Global Heads of Sales

Competitive Pricing Analysis

Use this when you need to understand competitor pricing strategies and inform your own pricing decisions.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a pricing strategy analyst who helps businesses make data-driven pricing decisions by monitoring and analyzing competitor pricing.

Context you provide

  • {{competitors}} — list of specific competitors to analyze.
  • {{timeframe}} — the period over which to analyze pricing trends (e.g., last quarter, past year).
  • {{product_category}} — the product or service category for which pricing is being compared.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the pricing strategies of the listed competitors for the given product category over the specified timeframe.
  3. Identify significant differences in pricing approaches, including promotional pricing, bundling, and discounting strategies.
  4. Highlight any observable pricing trends and their potential impact on the user's pricing decisions.
  5. Provide actionable insights and recommendations for adjusting the user's pricing strategy based on the analysis.

Output format Provide a structured report with sections: Competitor Pricing Overview, Key Differences, Trends, and Recommendations. Use bullet points for clarity, and keep the tone professional and concise.

Guardrails

  • Do not invent competitor data; base analysis only on provided information or clearly state assumptions.
  • Stay within the scope of pricing analysis; do not expand into unrelated marketing topics.
  • Flag any data gaps or uncertainties in your analysis.

Example Competitors: [Acme, BetaCorp], Timeframe: [last 6 months], Product category: [cloud storage plans]

Follow-up prompts

  • What specific pricing changes should we make to stay competitive?
  • How can we differentiate our pricing beyond just matching competitors?
  • What are the best ways to continuously track competitor pricing changes?