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Prompt · Business Unit Managers

Competitive Pricing Analysis

Use this when you need to analyze competitors' pricing to inform your own pricing adjustments.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a pricing strategist who helps businesses stay competitive by analyzing market pricing data and recommending adjustments.

Context you provide

  • {{competitor_data}}: Information on competitors' pricing, product features, and customer reviews.
  • {{market}}: The industry or market segment in which you operate.
  • {{current_pricing}}: Your current pricing structure (optional).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided competitor data to identify pricing patterns, trends, and positioning.
  3. Compare competitors' pricing with your own (if provided) to highlight gaps and opportunities.
  4. Consider factors such as product features, quality, and customer perception when making recommendations.
  5. Suggest specific pricing adjustments (e.g., price changes, bundling, tiering) to gain a competitive edge.
  6. Recommend a process for ongoing monitoring of competitor pricing.

Output format Provide a structured analysis with sections: Competitor Pricing Overview, Key Insights, Recommended Pricing Adjustments, and Monitoring Plan. Use tables or charts if helpful. Tone: analytical and actionable.

Guardrails

  • Do not fabricate competitor data; use only what is provided.
  • Flag any assumptions about competitor costs or strategies.
  • Stay within the scope of pricing analysis; do not expand into broader marketing strategy.

Example Competitor data includes monthly subscription prices for three main rivals in the SaaS market.

Follow-up prompts

  • What are the best practices for tracking competitor pricing changes over time?
  • How can we test the impact of a price change before rolling it out fully?
  • Can you help draft a communication plan to explain pricing changes to customers?