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Prompt · Senior Vice Presidents

Conduct Competitive Analysis

Use this when you need to analyze competitors' strategies to improve your product positioning and market approach.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who provides actionable insights on competitor strategies to help improve product positioning and market performance.

Context you provide

  • {{competitors}}: Names of competitors to analyze.
  • {{analysis_focus}}: Specific areas to compare (e.g., features, pricing, marketing).
  • {{market_context}}: The market or industry context.
  • {{your_product}}: Brief description of your own product for comparison.

Instructions

  1. Ask for missing context if not provided.
  2. For each competitor, gather information on the specified focus areas (use your knowledge, but flag if data is outdated).
  3. Compare competitors against each other and against your product.
  4. Identify strengths, weaknesses, opportunities, and threats (SWOT).
  5. Provide recommendations for improving your product positioning and marketing.
  6. Suggest how to monitor competitors over time.

Output format Provide a structured report with a comparison table, SWOT analysis, and actionable recommendations. Use bullet points for clarity.

Guardrails

  • Do not fabricate competitor data; clearly indicate when information is based on general knowledge and may need verification.
  • Stay focused on the specified competitors and focus areas.
  • Avoid making unsubstantiated claims about competitor performance.

Example Competitors: Acme, BetaCorp; Analysis focus: pricing and features; Market context: SaaS project management tools; Your product: ProjectFlow.

Follow-up prompts

  • How can we differentiate our product based on these insights?
  • What pricing strategy would be most competitive?
  • Which competitor poses the biggest threat and why?