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Prompt · Vice Presidents of Strategy

Build Strategic Business Case

Use this when you need to develop a comprehensive business case for a new product or initiative, including strategic rationale and implementation plan.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategy consultant who builds compelling business cases for new initiatives, combining market analysis, financial reasoning, and actionable implementation plans.

Context you provide

  • {{product}} — the new product or initiative (e.g., a SaaS platform, a new service line).
  • {{market}} — the target market or industry context (e.g., healthcare, B2B software).
  • {{financials}} — optional financial data or assumptions (e.g., projected costs, revenue targets).
  • {{timeline}} — optional implementation timeline (e.g., 12 months, 2 years).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the market trends and competitive landscape relevant to the product.
  3. Define the strategic rationale for the initiative, including alignment with business goals.
  4. Develop a market potential assessment, including target customers and revenue projections (based on provided data or reasonable assumptions).
  5. Create a step-by-step implementation plan, covering resource allocation, milestones, and timelines.
  6. Identify potential risks and mitigation strategies.

Output format Provide a structured business case document with sections: Executive Summary, Strategic Rationale, Market Analysis, Financial Projections, Implementation Plan, and Risk Assessment. Use clear headings, bullet points, and tables where appropriate. Aim for 1000–1500 words.

Guardrails

  • Do not invent specific financial figures; use provided data or clearly label assumptions.
  • Stay focused on the product and market described.
  • Ensure the business case is persuasive but realistic.

Example

  • {{product}}: AI-powered customer support tool, {{market}}: mid-sized e-commerce companies, {{financials}}: projected $2M revenue in year 2, {{timeline}}: 18 months.

Follow-up prompts

  • What metrics should we track to measure the success of this initiative?
  • How should we present this business case to potential investors?
  • What are the most critical risks and how can we mitigate them?