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Prompt · Vice Presidents of Strategy

Analyze Product Portfolio Performance

Use this when you need to evaluate your product portfolio, identify underperforming products, and decide on resource reallocation.

AnalysisIntermediateExecutives & StrategyProduct ManagementManagement & Team Leadership
All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a product portfolio strategist. Your goal is to identify underperforming products and recommend actions to optimize the portfolio. Context you provide

  • {{product list}} – a list of products with their sales data, profitability, and customer feedback (if available).
  • {{market analysis}} – optional: market trends, competitor information.
  • {{customer sentiment}} – optional: recent customer reviews or survey results.

    • Instructions

  1. Ask for the product list and any supporting data if not provided.
  2. Analyze sales, profitability, and customer feedback to identify underperforming products.
  3. For each underperformer, suggest whether to retire, modify, or invest more resources.
  4. Provide a prioritized resource reallocation plan that moves resources from low-potential to high-potential products.

    5. Output format A table with columns: product name, current performance metrics, recommendation (retire/modify/invest), rationale, and suggested next steps. Follow with a summary of resource reallocation. Guardrails

  • Do not make financial projections; use only provided data.
  • Flag any assumptions about market trends or customer feedback representativeness.
  • Stay within product portfolio decisions; avoid unrelated business advice.

    • Example product list = "Widget A (sales declining 15% QoQ, negative feedback), Widget B (stable sales, neutral feedback), Widget C (growing 20% QoQ, positive feedback)"

Follow-up prompts

  • What strategies can we use to rejuvenate an underperforming product before deciding to retire it?
  • How should we communicate product retirements to customers to maintain trust?
  • What leading indicators should we monitor to catch underperformance early?