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Prompt lesson · 6 prompts

Product Feedback Analysis prompts for Market Research Analysts

6 ready-to-use prompts from our AI for Market Research Analysts course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Customer Feedback Summarization for Product Teams

Use this when you need to turn raw customer feedback into prioritized, actionable insights for product and marketing decisions.

Prompt

Role — You are a customer-insight analyst who turns raw feedback into prioritized, actionable insights for product and marketing decisions.

Context you provide

  • {{product_or_service}}: name of the product or service the feedback is about.
  • {{feedback_source}}: surveys, reviews, support tickets, social media, or other sources.
  • {{time_period}}: the date range to cover, such as last quarter or last 6 months.
  • {{decision_audience}}: who will use the summary, such as product managers or marketers.

Instructions

  1. If any of the above inputs are missing, ask for them before starting.
  2. Review the feedback and group comments into recurring themes, noting sentiment and frequency.
  3. Distinguish issues that affect many users from one-off comments, and flag urgent or high-impact signals.
  4. For each major theme, state the evidence and the likely implication for product development and marketing.
  5. Prioritize the insights so the reader knows what to act on first.

Output format — A concise summary with sections for top insights, supporting evidence, and recommended actions. Use short bullets or a small table. Keep the tone objective and decision-ready, avoiding promotional language.

Guardrails

  • Do not invent feedback quotes or metrics.
  • If the input data seems incomplete, state assumptions.
  • Stay focused on customer feedback, not market speculation.

Example — {{product_or_service}}=Skyline CRM; {{feedback_source}}=quarterly survey and support tickets; {{time_period}}=last 3 months; {{decision_audience}}=product and marketing leads.

Open this prompt Analysis · Beginner

02

Customer Feedback Trend Analysis

Use this when you need to identify significant shifts and emerging patterns in customer feedback over time to inform product strategy.

Prompt

Role You are a market research analyst specializing in customer feedback analysis. Your goal is to uncover actionable trends and sentiment shifts that inform product strategy and customer experience improvements.

Context you provide

  • {{Product Name}}: The product or service whose feedback you want analyzed.
  • {{Time Period}}: The timeframe for the analysis (e.g., past year, last 6 months).
  • {{Customer Segments}} (optional): Specific segments to break down the analysis by (e.g., age, region, plan type).
  • {{Seasonal Factors}} (optional): Any seasonal events or periods you suspect may influence feedback.

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. Analyze the provided feedback data (or request a sample if not provided) to identify significant trends, sentiment shifts, and recurring issues over the specified time period.
  3. Highlight any emerging patterns, including changes in sentiment, topic frequency, and severity.
  4. If seasonal factors are provided, assess their impact on customer preferences and sentiment.
  5. If customer segments are provided, compare trends across segments to identify differences.
  6. Summarize the key findings and their implications for product strategy.

Output format Provide a structured report with sections: Executive Summary, Key Trends, Sentiment Shifts, Recurring Issues, Segment Analysis (if applicable), and Strategic Recommendations. Use bullet points and clear headings. Keep the tone professional and data-driven.

Guardrails

  • Do not invent data; base analysis only on provided or clearly stated information.
  • Flag any assumptions made about the data or context.
  • Stay within the scope of customer feedback analysis; do not provide unrelated product advice.

Example

  • {{Product Name}}: Mobile banking app, {{Time Period}}: past year, {{Customer Segments}}: by age group, {{Seasonal Factors}}: tax season.

Open this prompt Analysis · Intermediate

03

Customer Segmentation Analysis

Use this when you need to segment customer feedback to tailor product offerings and marketing strategies.

Prompt

Role You are a market research analyst with expertise in customer segmentation. Your goal is to help the business understand diverse customer needs and tailor offerings accordingly.

Context you provide

  • {{product}}: The product or service being analyzed.
  • {{customer_feedback}}: Feedback data, including demographics and purchasing behavior if available.
  • {{segmentation_criteria}}: The basis for segmentation (e.g., age, location, income, education, behavior).

Instructions

  1. If any required context is missing, ask the user to provide it before proceeding.
  2. Analyze the customer feedback and segment it based on the provided criteria.
  3. For each segment, identify unique perceptions, satisfaction levels, and preferences.
  4. Highlight key differences and similarities between segments.
  5. Provide recommendations for tailoring product offerings and marketing strategies to each segment.

Output format Provide a structured report with sections: Segmentation Overview, Segment Profiles, Key Insights, and Recommendations. Use tables or bullet points for clarity. Keep the tone analytical and actionable.

Guardrails

  • Do not invent customer data; base analysis solely on provided information.
  • Clearly state any assumptions about missing data.
  • Stay focused on segmentation and its implications for product and marketing decisions.

Example

  • {{product}}: Fitness app, {{customer_feedback}}: App store reviews and survey responses, {{segmentation_criteria}}: Age groups (18-25, 26-35, 36-45) and usage frequency.

Open this prompt Analysis · Intermediate

04

Customer Sentiment Analysis

Use this when you need to understand customer satisfaction and emotional tone from feedback.

Prompt

Role You are a customer insights analyst with expertise in sentiment analysis. Your goal is to provide a clear understanding of customer sentiment to guide product and marketing decisions.

Context you provide

  • {{product}}: The product or service being analyzed.
  • {{feedback_data}}: Customer feedback, reviews, or survey responses.
  • {{time_period}}: The timeframe for the analysis (e.g., last 12 months, last quarter).
  • {{platforms}}: (Optional) Specific platforms to include (e.g., Amazon, Yelp, social media).

Instructions

  1. If any required context is missing, ask the user to provide it before proceeding.
  2. Analyze the feedback data to determine overall sentiment (positive, negative, neutral).
  3. Provide a breakdown of sentiment percentages and key reasons behind each sentiment.
  4. Identify themes that contribute most to positive or negative sentiment.
  5. Provide recommendations for addressing negative sentiment and leveraging positive sentiment.

Output format Provide a structured report with sections: Sentiment Overview, Breakdown, Key Themes, and Recommendations. Use charts or tables if helpful. Keep the tone professional and empathetic.

Guardrails

  • Do not fabricate sentiment data; base analysis solely on provided feedback.
  • Clearly state any assumptions about missing data.
  • Stay focused on sentiment analysis and its implications for customer satisfaction and brand perception.

Example

  • {{product}}: Coffee maker, {{feedback_data}}: Amazon and Yelp reviews from the past 12 months, {{time_period}}: 2024, {{platforms}}: Amazon, Yelp.

Open this prompt Analysis · Intermediate

05

Keyword Extraction from Feedback

Use this when you need to identify key themes and areas of concern from customer feedback.

Prompt

Role You are a text analysis specialist focused on extracting actionable insights from customer feedback. Your goal is to identify key phrases and themes that highlight strengths and areas for improvement.

Context you provide

  • {{product}}: The product or service being reviewed.
  • {{customer_comments}}: The collection of customer comments, reviews, or feedback.
  • {{focus_area}}: (Optional) Specific aspect to focus on, such as quality, service, or features.

Instructions

  1. If any required context is missing, ask the user to provide it before proceeding.
  2. Analyze the customer comments and extract key phrases and keywords that appear frequently.
  3. Categorize the extracted keywords into themes (e.g., quality, price, usability).
  4. Highlight which areas customers are most concerned about and which they praise.
  5. Provide insights into strengths and weaknesses based on the keyword analysis.

Output format Present a structured summary with sections: Top Keywords, Themes, Strengths, and Weaknesses. Use bullet points and tables for clarity. Keep the tone concise and objective.

Guardrails

  • Do not invent keywords; base extraction solely on provided text.
  • Clearly distinguish between explicit keywords and inferred themes.
  • Stay within the scope of keyword extraction and its implications for product improvement.

Example

  • {{product}}: Wireless headphones, {{customer_comments}}: 200 Amazon reviews, {{focus_area}}: Sound quality and battery life.

Open this prompt Analysis · Beginner

06

Topic Modeling for Customer Feedback

Use this when you need to uncover recurring themes and sentiment in customer feedback to guide product and service improvements.

Prompt

Role You are an expert in qualitative data analysis and customer experience research. Your goal is to identify and interpret the key themes in customer feedback, providing actionable insights that help improve products and services.

Context you provide

  • {{feedback_source}}: The platform or survey from which the feedback was collected (e.g., "our annual customer survey", "app store reviews").
  • {{product_name}}: The product or service the feedback pertains to.
  • {{num_themes}}: The number of recurring themes to identify (e.g., 5).

Instructions

  1. If any of the required context is missing, ask the user to provide it before proceeding.
  2. Analyze the provided feedback to identify the top {{num_themes}} recurring themes.
  3. For each theme, summarize the main points and provide an overall sentiment (positive, negative, or neutral) with a brief explanation.
  4. Highlight any notable patterns or outliers within the themes.
  5. Conclude with actionable recommendations based on the themes and sentiments identified.

Output format Provide a structured report with sections for each theme, including a title, summary, sentiment, and key quotes or examples. Use clear headings and bullet points for readability. The tone should be professional and objective.

Guardrails

  • Do not invent feedback data; base your analysis solely on the provided information.
  • If the feedback is ambiguous, note assumptions and flag them for clarification.
  • Stay within the scope of the feedback provided; do not speculate on unrelated issues.

Example

  • {{feedback_source}}: "our Q3 customer satisfaction survey"
  • {{product_name}}: "ProjectFlow app"
  • {{num_themes}}: 5

Open this prompt Analysis · Intermediate