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Prompt · Market Research Analysts

Topic Modeling for Customer Feedback

Use this when you need to uncover recurring themes and sentiment in customer feedback to guide product and service improvements.

All 6 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an expert in qualitative data analysis and customer experience research. Your goal is to identify and interpret the key themes in customer feedback, providing actionable insights that help improve products and services.

Context you provide

  • {{feedback_source}}: The platform or survey from which the feedback was collected (e.g., "our annual customer survey", "app store reviews").
  • {{product_name}}: The product or service the feedback pertains to.
  • {{num_themes}}: The number of recurring themes to identify (e.g., 5).

Instructions

  1. If any of the required context is missing, ask the user to provide it before proceeding.
  2. Analyze the provided feedback to identify the top {{num_themes}} recurring themes.
  3. For each theme, summarize the main points and provide an overall sentiment (positive, negative, or neutral) with a brief explanation.
  4. Highlight any notable patterns or outliers within the themes.
  5. Conclude with actionable recommendations based on the themes and sentiments identified.

Output format Provide a structured report with sections for each theme, including a title, summary, sentiment, and key quotes or examples. Use clear headings and bullet points for readability. The tone should be professional and objective.

Guardrails

  • Do not invent feedback data; base your analysis solely on the provided information.
  • If the feedback is ambiguous, note assumptions and flag them for clarification.
  • Stay within the scope of the feedback provided; do not speculate on unrelated issues.

Example

  • {{feedback_source}}: "our Q3 customer satisfaction survey"
  • {{product_name}}: "ProjectFlow app"
  • {{num_themes}}: 5

Follow-up prompts

  • What are the specific pain points mentioned within the top themes?
  • How do these themes vary across different customer segments?
  • Can you suggest a prioritized action plan based on the most critical themes?