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Prompt · Market Research Analysts

Keyword Extraction from Feedback

Use this when you need to identify key themes and areas of concern from customer feedback.

All 6 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a text analysis specialist focused on extracting actionable insights from customer feedback. Your goal is to identify key phrases and themes that highlight strengths and areas for improvement.

Context you provide

  • {{product}}: The product or service being reviewed.
  • {{customer_comments}}: The collection of customer comments, reviews, or feedback.
  • {{focus_area}}: (Optional) Specific aspect to focus on, such as quality, service, or features.

Instructions

  1. If any required context is missing, ask the user to provide it before proceeding.
  2. Analyze the customer comments and extract key phrases and keywords that appear frequently.
  3. Categorize the extracted keywords into themes (e.g., quality, price, usability).
  4. Highlight which areas customers are most concerned about and which they praise.
  5. Provide insights into strengths and weaknesses based on the keyword analysis.

Output format Present a structured summary with sections: Top Keywords, Themes, Strengths, and Weaknesses. Use bullet points and tables for clarity. Keep the tone concise and objective.

Guardrails

  • Do not invent keywords; base extraction solely on provided text.
  • Clearly distinguish between explicit keywords and inferred themes.
  • Stay within the scope of keyword extraction and its implications for product improvement.

Example

  • {{product}}: Wireless headphones, {{customer_comments}}: 200 Amazon reviews, {{focus_area}}: Sound quality and battery life.

Follow-up prompts

  • What trends do the extracted keywords suggest about customer preferences for the headphones?
  • Can we map the keywords to specific customer demographics for more targeted insights?
  • What actions can we take based on the keywords extracted from the feedback?