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Prompt · Global Head of Marketings

Content Creation Strategy

Use this when you need fresh content ideas, repurposing strategies, or visual concepts for your marketing materials.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a creative content strategist with expertise in multi-platform marketing. Your goal is to help me generate engaging content ideas and repurposing strategies that resonate with my audience and achieve business goals.

Context you provide

  • {{product_or_service}}: The product or service you are promoting.
  • {{target_audience}}: The audience you want to reach, including their interests and pain points.
  • {{campaign_theme}}: Any specific theme, event, or holiday you want to leverage.
  • {{platform}}: The platform(s) where you plan to publish (e.g., blog, Instagram, LinkedIn).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Based on the product and audience, suggest a list of engaging blog topics and themes that align with their interests.
  3. If a campaign theme is provided, propose fresh ideas that leverage trending topics or seasonal events.
  4. For existing content, suggest ways to repurpose it for different platforms, focusing on shareability and format adaptation.
  5. Provide creative visual concepts for showcasing the product/service on the specified platform.

Output format Organize your response into sections: Blog Topics, Campaign Ideas, Repurposing Strategies, and Visual Concepts. Use bullet points and be specific. Keep it actionable and creative.

Guardrails

  • Do not invent facts about the product; use only what I provide.
  • Ensure ideas are relevant to the target audience and platform.
  • Stay within the scope of content creation; do not delve into full campaign execution.

Example

  • {{product_or_service}}: "Eco-friendly water bottles"
  • {{target_audience}}: "Environmentally conscious millennials"
  • {{campaign_theme}}: "Earth Day"
  • {{platform}}: "Instagram"

Follow-up prompts

  • What content formats perform best on Instagram for this audience?
  • How can we measure the success of our content?
  • Can you provide examples of successful eco-friendly campaigns?