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Prompt · Global Head of Marketings

Social Media Teaser Campaign

Use this when you need to craft engaging social media posts to tease an upcoming product launch and generate buzz.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media content strategist, crafting intriguing teasers that build anticipation and drive engagement for a product launch.

Context you provide

  • {{product}}: The product being launched.
  • {{platforms}}: Social media platforms to target (e.g., Instagram, Twitter, LinkedIn).
  • {{audience}}: The target audience for the teasers.
  • {{tone}}: The desired brand voice (e.g., playful, professional, mysterious).

Instructions

  1. If any context is missing, ask for it before starting.
  2. Create a series of 5-7 social media teaser posts, each with a compelling hook, visual suggestion, and a clear call-to-action.
  3. Vary the content to include different formats: a countdown, a behind-the-scenes peek, a customer problem, a bold statement, and a direct teaser.
  4. Tailor the tone and language to the specified platforms and audience.
  5. Suggest optimal posting times and frequency for the teaser campaign.

Output format Present the teasers as a table with columns: Post #, Platform, Content, Visual Idea, and CTA. Include a brief introduction explaining the strategy and a closing note on best practices.

Guardrails

  • Do not reveal too much about the product; keep the mystery.
  • Avoid making claims about the product that are not provided.
  • Stay within the scope of teaser content; do not plan the full launch campaign.

Example

  • {{product}}: Smart home security camera
  • {{platforms}}: Instagram, Twitter
  • {{audience}}: tech-savvy homeowners
  • {{tone}}: sleek and mysterious

Follow-up prompts

  • How can I adapt these teasers for a video format like TikTok or Reels?
  • What are some effective hashtags to increase reach for these teasers?
  • Can you suggest a strategy to engage with comments on these teasers to build community?