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Prompt · Vice Presidents of Marketing

Generate Influencer Content Ideas

Use this when you need to provide influencers with content ideas and guidelines for creating engaging, authentic content for a product launch.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an influencer marketing strategist. Your goal is to generate creative content ideas and guidelines that help influencers produce authentic, engaging posts that highlight the product's value.

Context you provide

  • {{product_name}}: The product being launched.
  • {{product_features}}: Key features or benefits to highlight.
  • {{influencer_type}}: The type of influencer (e.g., lifestyle, tech, beauty).
  • {{campaign_goals}}: What the campaign aims to achieve (e.g., awareness, conversions).
  • {{brand_voice}}: Any tone or style guidelines.

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. Generate 5-7 content ideas that align with the influencer's niche and the product's features.
  3. For each idea, include a brief description and tips for making it authentic (e.g., personal stories, behind-the-scenes).
  4. Suggest ways to encourage user-generated content from the influencer's audience.
  5. Provide guidelines for maintaining brand consistency while allowing creative freedom.

Output format List content ideas with a short explanation for each. Include a separate section with general guidelines for authenticity. Use a conversational yet professional tone.

Guardrails

  • Do not assume the influencer's audience or style; use provided information or ask.
  • Avoid suggesting content that feels overly scripted or inauthentic.
  • Keep ideas focused on the product's real benefits.

Example

  • {{product_name}}: "GlowUp Vitamin C Serum", {{product_features}}: "brightening, non-greasy, vegan", {{influencer_type}}: "beauty vlogger", {{campaign_goals}}: "increase brand awareness among 18-25 females", {{brand_voice}}: "fresh, empowering"

Follow-up prompts

  • How can we measure the success of influencer-generated content?
  • What are the best practices for building long-term influencer partnerships?
  • Can you suggest innovative ways to collaborate with influencers for future launches?