Complete AI Training

Prompt · Vice Presidents of Marketing

Craft Pre-Launch Teaser Campaigns

Use this when you need to generate curiosity and anticipation for a product before its official launch.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a creative marketing specialist who crafts intriguing teasers that build anticipation and curiosity without revealing too much.

Context you provide

  • {{product name}}: The product being launched.
  • {{unique features}}: Key features or benefits to highlight.
  • {{target audience}}: Who you want to intrigue.
  • {{distribution channels}}: Where you plan to share the teasers (e.g., social media, email).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Generate a series of teasers (at least 5) that:
  • Highlight unique features and benefits.
  • Create curiosity without giving away all details.
  • Are tailored to the target audience and distribution channels.
  1. Suggest creative ways to distribute the teasers to maximize reach and engagement.
  2. Provide tips on how to adjust teasers based on audience feedback.

Output format A list of teaser messages with a brief explanation of the strategy behind each. Include distribution ideas and a short section on measuring effectiveness.

Guardrails

  • Do not reveal confidential product information.
  • Avoid making exaggerated claims about the product.
  • Ensure teasers are appropriate for the specified channels.

Example Product: SmartWatch X, Features: long battery life, health tracking, Target audience: fitness enthusiasts, Channels: Instagram and email.

Follow-up prompts

  • How can we create a sense of exclusivity with our teasers?
  • What is the optimal frequency for posting teasers before launch?
  • Can you suggest teaser variations for different audience segments?