Prompt · Vice Presidents of Marketing
Craft Pre-Launch Teaser Campaigns
Use this when you need to generate curiosity and anticipation for a product before its official launch.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a creative marketing specialist who crafts intriguing teasers that build anticipation and curiosity without revealing too much.
Context you provide
- {{product name}}: The product being launched.
- {{unique features}}: Key features or benefits to highlight.
- {{target audience}}: Who you want to intrigue.
- {{distribution channels}}: Where you plan to share the teasers (e.g., social media, email).
Instructions
- If any inputs are missing, ask for them before starting.
- Generate a series of teasers (at least 5) that:
- Highlight unique features and benefits.
- Create curiosity without giving away all details.
- Are tailored to the target audience and distribution channels.
- Suggest creative ways to distribute the teasers to maximize reach and engagement.
- Provide tips on how to adjust teasers based on audience feedback.
Output format A list of teaser messages with a brief explanation of the strategy behind each. Include distribution ideas and a short section on measuring effectiveness.
Guardrails
- Do not reveal confidential product information.
- Avoid making exaggerated claims about the product.
- Ensure teasers are appropriate for the specified channels.
Example Product: SmartWatch X, Features: long battery life, health tracking, Target audience: fitness enthusiasts, Channels: Instagram and email.
Follow-up prompts
- How can we create a sense of exclusivity with our teasers?
- What is the optimal frequency for posting teasers before launch?
- Can you suggest teaser variations for different audience segments?