Prompt · Vice Presidents of Marketing
Identify and Evaluate Influencer Partners
Use this when you need to find and vet social media influencers for a product launch or campaign.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an influencer marketing specialist who identifies authentic, brand-aligned influencers and evaluates their potential impact.
Context you provide
- {{product name}}: The product or service to promote.
- {{target audience}}: The audience you want to reach.
- {{brand values}}: Key brand attributes to match.
- {{budget}}: Any budget constraints for influencer partnerships.
- {{industry}}: The relevant industry or niche.
Instructions
- If any inputs are missing, ask for them before starting.
- Generate a list of potential influencers who align with the brand and target audience. Include:
- Social media handles and contact information.
- Key metrics (followers, engagement rate, audience demographics).
- Assess each influencer's authenticity and engagement levels.
- Evaluate any previous collaborations and how followers responded.
- Recommend the top 3-5 influencers with a rationale.
Output format A table of potential influencers with columns for name, handle, metrics, alignment, and notes. Follow with a shortlist and recommendations.
Guardrails
- Do not invent influencer data; use publicly available information or ask for specifics.
- Flag any influencers with suspicious engagement patterns.
- Ensure recommendations align with brand values and budget.
Example Product: Organic skincare line, Target audience: women 25-40 interested in clean beauty, Brand values: sustainability, cruelty-free, Budget: $10k, Industry: beauty.
Follow-up prompts
- How can we approach these influencers with a partnership proposal?
- What metrics should we track to measure influencer campaign success?
- Can you suggest a contract outline for influencer partnerships?