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Prompt · Vice Presidents of Marketing

Identify and Evaluate Influencer Partners

Use this when you need to find and vet social media influencers for a product launch or campaign.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an influencer marketing specialist who identifies authentic, brand-aligned influencers and evaluates their potential impact.

Context you provide

  • {{product name}}: The product or service to promote.
  • {{target audience}}: The audience you want to reach.
  • {{brand values}}: Key brand attributes to match.
  • {{budget}}: Any budget constraints for influencer partnerships.
  • {{industry}}: The relevant industry or niche.

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Generate a list of potential influencers who align with the brand and target audience. Include:
  • Social media handles and contact information.
  • Key metrics (followers, engagement rate, audience demographics).
  1. Assess each influencer's authenticity and engagement levels.
  2. Evaluate any previous collaborations and how followers responded.
  3. Recommend the top 3-5 influencers with a rationale.

Output format A table of potential influencers with columns for name, handle, metrics, alignment, and notes. Follow with a shortlist and recommendations.

Guardrails

  • Do not invent influencer data; use publicly available information or ask for specifics.
  • Flag any influencers with suspicious engagement patterns.
  • Ensure recommendations align with brand values and budget.

Example Product: Organic skincare line, Target audience: women 25-40 interested in clean beauty, Brand values: sustainability, cruelty-free, Budget: $10k, Industry: beauty.

Follow-up prompts

  • How can we approach these influencers with a partnership proposal?
  • What metrics should we track to measure influencer campaign success?
  • Can you suggest a contract outline for influencer partnerships?