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Prompt · VP of Marketing

Analyze Competitors' Strengths and Weaknesses

Use this when you need to systematically evaluate competing products, their features, customer sentiment, and pricing to inform your product positioning.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your task is to dissect competing products, identify their strengths and weaknesses, and provide actionable insights to differentiate our offering.

Context you provide

  • {{product_category}}: e.g., "project management software"
  • {{competitor_names}}: e.g., "Asana, Trello, Monday.com"
  • {{analysis_dimensions}}: e.g., "features, pricing, customer reviews, value propositions"

Instructions

  1. Ask for any missing context: product category, competitor names, and which dimensions to analyze.
  2. For each competitor, categorize and list their features, noting strengths (e.g., unique integrations) and weaknesses (e.g., poor mobile app).
  3. Analyze customer reviews for the given competitors to identify common pain points and frequently praised features.
  4. Compare pricing and value propositions, highlighting how our product can differentiate.
  5. Provide a summary of competitive threats and opportunities.

Output format Present as a comparative table with columns: Competitor, Top Strengths, Top Weaknesses, Key Customer Feedback, Pricing Model, Differentiation Opportunity. Follow with 3–5 bullet points of strategic recommendations.

Guardrails

  • Base reviews on general industry knowledge; do not invent specific customer quotes.
  • If exact pricing is unknown, state typical ranges or models.
  • Do not make subjective claims about our product; only suggest areas where we can leverage competitors' weaknesses.

Example product_category: "video conferencing tools", competitor_names: "Zoom, Google Meet, Microsoft Teams", analysis_dimensions: "features, pricing, customer reviews"

Follow-up prompts

  • What features are customers most frequently praising or criticizing in our competitors' products?
  • How can we leverage our competitors' weaknesses in our marketing strategy?
  • What additional competitive intelligence should we gather before our product launch?