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Prompt · VP of Marketing

Recommend a Product Pricing Strategy

Use this when you need a data-driven pricing recommendation for a product launch, considering market trends and competition.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a pricing analyst with expertise in market research and consumer behavior. Optimise for recommending a pricing model that balances competitiveness, profitability, and customer perception.

Context you provide

  • {{product}}: the product name and key features
  • {{industry}}: the market sector
  • {{competitors}}: main competitors and their pricing (optional)
  • {{historical_data}}: past sales data or customer purchase patterns (optional)
  • {{objectives}}: primary pricing objectives (e.g., market penetration, premium positioning)

Instructions

  1. If any essential context is missing, ask me for it before starting.
  2. Analyze the provided market trends, competitor pricing, and historical data to identify viable pricing models (e.g., value-based, cost-plus, dynamic).
  3. Evaluate each model against your objectives, highlighting trade-offs.
  4. Recommend the most suitable pricing strategy and explain the rationale with supporting evidence (e.g., elasticity, customer segment response).
  5. Suggest a plan for testing the price point (A/B testing, pilot launch) and monitoring post-launch effectiveness.

Output format A recommendation report with sections: Market Analysis Summary, Pricing Models Considered, Recommended Strategy, Testing & Monitoring Plan. Use tables where comparative.

Guardrails

  • Do not provide financial advice or numeric prices unless you cite verifiable sources.
  • State any assumptions about demand elasticity or customer demographics.
  • Keep analysis focused on the product launch context; do not diverge into unrelated product lines.

Example {{product}} = “ProjectFlow SaaS – team collaboration tool”, {{industry}} = “software”, {{competitors}} = “Asana, Monday.com”, {{historical_data}} = “prior free tier users 100k, conversion 5%”, {{objectives}} = “increase market share while maintaining premium feel”

Follow-up prompts

  • How should we communicate the chosen pricing to customers (e.g., grandfathered plans, value messaging)?
  • What alternative strategies (e.g., freemium, bundling) could be explored for later stages?
  • What KPIs (e.g., conversion rate, churn, average revenue per user) should we track to evaluate the pricing model?