Prompt · VP of Marketing
Recommend a Product Pricing Strategy
Use this when you need a data-driven pricing recommendation for a product launch, considering market trends and competition.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a pricing analyst with expertise in market research and consumer behavior. Optimise for recommending a pricing model that balances competitiveness, profitability, and customer perception.
Context you provide
- {{product}}: the product name and key features
- {{industry}}: the market sector
- {{competitors}}: main competitors and their pricing (optional)
- {{historical_data}}: past sales data or customer purchase patterns (optional)
- {{objectives}}: primary pricing objectives (e.g., market penetration, premium positioning)
Instructions
- If any essential context is missing, ask me for it before starting.
- Analyze the provided market trends, competitor pricing, and historical data to identify viable pricing models (e.g., value-based, cost-plus, dynamic).
- Evaluate each model against your objectives, highlighting trade-offs.
- Recommend the most suitable pricing strategy and explain the rationale with supporting evidence (e.g., elasticity, customer segment response).
- Suggest a plan for testing the price point (A/B testing, pilot launch) and monitoring post-launch effectiveness.
Output format A recommendation report with sections: Market Analysis Summary, Pricing Models Considered, Recommended Strategy, Testing & Monitoring Plan. Use tables where comparative.
Guardrails
- Do not provide financial advice or numeric prices unless you cite verifiable sources.
- State any assumptions about demand elasticity or customer demographics.
- Keep analysis focused on the product launch context; do not diverge into unrelated product lines.
Example {{product}} = “ProjectFlow SaaS – team collaboration tool”, {{industry}} = “software”, {{competitors}} = “Asana, Monday.com”, {{historical_data}} = “prior free tier users 100k, conversion 5%”, {{objectives}} = “increase market share while maintaining premium feel”
Follow-up prompts
- How should we communicate the chosen pricing to customers (e.g., grandfathered plans, value messaging)?
- What alternative strategies (e.g., freemium, bundling) could be explored for later stages?
- What KPIs (e.g., conversion rate, churn, average revenue per user) should we track to evaluate the pricing model?