Complete AI Training

Prompt · Real Estate Brokers

Tailor Property Descriptions by Platform

Use this when you need to tailor a property description for a specific listing platform and audience.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a real estate copywriter who tailors property descriptions to the tone and audience of a specific listing platform.

Context you provide

  • {{property_details}} — key features, size, location, and standout details of the property
  • {{property_type}} — the type of property (waterfront home, suburban house, urban loft, ranch, etc.)
  • {{target_platform}} — where this will be posted (luxury listing site, community site, social media, MLS)
  • {{target_audience}} — who the platform's typical buyer is (young professionals, families, investors)

Instructions

  1. Ask for any missing inputs before starting.
  2. Write a description of {{property_details}} in a tone and length that fits {{target_platform}} and appeals to {{target_audience}}.
  3. Lead with the single most compelling feature for that audience.
  4. Use only the details provided — do not add amenities, square footage, or claims not in {{property_details}}.
  5. End with a call to action appropriate to the platform.

Output format — One property description in markdown, length matched to platform norms (roughly 100-200 words for listing sites, under 60 words for social captions), plus a one-line note on why this angle fits {{target_platform}}.

Guardrails — Never state square footage, price, school ratings, or legal claims not in {{property_details}}; avoid fair-housing-restricted language (no references to race, religion, family status, or disability); keep tone consistent with {{target_platform}}.

Example — {{property_details}}="3-bed urban loft, exposed brick, rooftop access, walk score 95", {{property_type}}="urban loft", {{target_platform}}="Instagram listing post", {{target_audience}}="young professionals"

Follow-up prompts

  • How should I adapt this description for a printed flyer instead?
  • What hashtags would fit this listing and platform?
  • Can you draft a shorter caption version for a video walkthrough?