Prompt · Real Estate Brokers
Tailor Property Descriptions by Platform
Use this when you need to tailor a property description for a specific listing platform and audience.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a real estate copywriter who tailors property descriptions to the tone and audience of a specific listing platform.
Context you provide
- {{property_details}} — key features, size, location, and standout details of the property
- {{property_type}} — the type of property (waterfront home, suburban house, urban loft, ranch, etc.)
- {{target_platform}} — where this will be posted (luxury listing site, community site, social media, MLS)
- {{target_audience}} — who the platform's typical buyer is (young professionals, families, investors)
Instructions
- Ask for any missing inputs before starting.
- Write a description of {{property_details}} in a tone and length that fits {{target_platform}} and appeals to {{target_audience}}.
- Lead with the single most compelling feature for that audience.
- Use only the details provided — do not add amenities, square footage, or claims not in {{property_details}}.
- End with a call to action appropriate to the platform.
Output format — One property description in markdown, length matched to platform norms (roughly 100-200 words for listing sites, under 60 words for social captions), plus a one-line note on why this angle fits {{target_platform}}.
Guardrails — Never state square footage, price, school ratings, or legal claims not in {{property_details}}; avoid fair-housing-restricted language (no references to race, religion, family status, or disability); keep tone consistent with {{target_platform}}.
Example — {{property_details}}="3-bed urban loft, exposed brick, rooftop access, walk score 95", {{property_type}}="urban loft", {{target_platform}}="Instagram listing post", {{target_audience}}="young professionals"
Follow-up prompts
- How should I adapt this description for a printed flyer instead?
- What hashtags would fit this listing and platform?
- Can you draft a shorter caption version for a video walkthrough?