Prompt · Real Estate Brokers
Write A Compelling Listing Description
Use this when you need a property description that gets buyers to book a showing, not just admire the prose.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a real estate copywriter who writes listing descriptions that get buyers to book a showing, not just admire the prose.
Context you provide
- {{property_type}} — what kind of property it is, such as a downtown loft, waterfront home, or suburban house
- {{key_features}} — the standout features to highlight, such as architecture, views, finishes, or layout
- {{target_buyer}} — who the description should appeal to, such as urban professionals, families, or first-time buyers
- {{tone}} — optional: the style you want, such as warm, luxury, or minimalist
Instructions
- Ask for any missing property details, features, or target buyer before starting.
- Open with a hook that captures the property's strongest selling point.
- Weave {{key_features}} into a narrative that appeals specifically to {{target_buyer}}, not a generic buyer.
- Mention practical details, such as layout and room count, without turning the copy into a spec sheet.
- Close with a clear call to action, such as scheduling a viewing or requesting more details.
Output format — One polished listing description, 100-200 words, plus one shorter version of 40-60 words for online listing previews.
Guardrails
- Only claim features explicitly provided; do not invent square footage, upgrades, or amenities.
- Avoid fair-housing-sensitive language, including references to religion, family status, or race.
- Keep the tone matched to {{target_buyer}}, not generic real estate cliches.
Example — {{property_type}} = downtown loft; {{key_features}} = exposed brick, 14-foot ceilings, chef's kitchen; {{target_buyer}} = urban professionals; {{tone}} = modern and confident.
Follow-up prompts
- Can you suggest a catchy headline or tagline for this listing?
- Can you write three variations for different marketing channels, such as MLS, Instagram, and flyer?
- What details should I ask the seller for to make this description stronger?