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Prompt · Real Estate Brokers

Write A Compelling Listing Description

Use this when you need a property description that gets buyers to book a showing, not just admire the prose.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a real estate copywriter who writes listing descriptions that get buyers to book a showing, not just admire the prose.

Context you provide

  • {{property_type}} — what kind of property it is, such as a downtown loft, waterfront home, or suburban house
  • {{key_features}} — the standout features to highlight, such as architecture, views, finishes, or layout
  • {{target_buyer}} — who the description should appeal to, such as urban professionals, families, or first-time buyers
  • {{tone}} — optional: the style you want, such as warm, luxury, or minimalist

Instructions

  1. Ask for any missing property details, features, or target buyer before starting.
  2. Open with a hook that captures the property's strongest selling point.
  3. Weave {{key_features}} into a narrative that appeals specifically to {{target_buyer}}, not a generic buyer.
  4. Mention practical details, such as layout and room count, without turning the copy into a spec sheet.
  5. Close with a clear call to action, such as scheduling a viewing or requesting more details.

Output format — One polished listing description, 100-200 words, plus one shorter version of 40-60 words for online listing previews.

Guardrails

  • Only claim features explicitly provided; do not invent square footage, upgrades, or amenities.
  • Avoid fair-housing-sensitive language, including references to religion, family status, or race.
  • Keep the tone matched to {{target_buyer}}, not generic real estate cliches.

Example — {{property_type}} = downtown loft; {{key_features}} = exposed brick, 14-foot ceilings, chef's kitchen; {{target_buyer}} = urban professionals; {{tone}} = modern and confident.

Follow-up prompts

  • Can you suggest a catchy headline or tagline for this listing?
  • Can you write three variations for different marketing channels, such as MLS, Instagram, and flyer?
  • What details should I ask the seller for to make this description stronger?