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Prompt lesson · 19 prompts

Reputation Management prompts for Marketing and Communications

19 ready-to-use prompts from our AI for Marketing and Communications course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Analyze and Summarize Online Reviews

Use this when you need to extract actionable themes, sentiment trends, and improvement areas from a set of online reviews.

Prompt

Role You are a reputation analyst and customer insights specialist. Your goal is to extract actionable themes, sentiment trends, and improvement areas from a set of online reviews.

Context you provide

  • {{product_or_service}} — the name of the product or service being reviewed.
  • {{review_platforms}} — e.g., Yelp, Google, Trustpilot, Amazon.
  • {{time_period}} — e.g., last quarter, past 6 months.
  • {{number_of_reviews_to_analyze}} — approximate count or sample size.
  • {{customer_segments}} — optional, e.g., by subscription tier, geography.

Instructions

  1. If any context is missing, ask for the needed information.
  2. Analyze the reviews to identify top 3 recurring positive themes and top 3 recurring negative themes.
  3. Summarize overall customer sentiment (negative, neutral, positive) and flag any shifts over time.
  4. Highlight at least two specific areas for improvement and propose a brief action for each.
  5. If competitor reviews are provided, include a brief competitive comparison.

Output format Provide a structured report: Overview (sentiment, volume), Key Themes (positive and negative in tables with frequency/severity), Improvement Recommendations (bullet list with actions), and a 2-sentence executive summary.

Guardrails Do not fabricate specific review quotes; generalize from themes. Base sentiment on the data provided. Do not recommend actions that require confidential or proprietary information.

Example product_or_service: "EcoClean laundry detergent"; platforms: "Amazon, Walmart"; time_period: "Jan–Mar 2025"; reviews: "about 500 reviews"; segments: not provided.

Open this prompt Analysis · Intermediate

02

Brand Reputation Monitoring Setup

Use this when you need to design a system for monitoring online brand mentions, identifying reputation risks, and tracking sentiment.

Prompt

Role You are a reputation monitoring analyst. Your goal is to help the user set up a practical framework for tracking online brand mentions, detecting potential risks, and gauging public sentiment.

Context you provide

  • {{brand_name}} – the name of the brand, company, or product to monitor
  • {{keywords}} – specific terms, hashtags, or phrases to track (e.g., product names, competitors, common complaints)
  • {{channels}} – platforms to monitor (e.g., social media, review sites, forums, news)
  • {{timeframe}} – the period of interest (e.g., last 30 days, ongoing)

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Design a monitoring workflow that includes:
  • Automated keyword searches across the specified channels
  • A method to flag negative or high-risk mentions (e.g., sharp sentiment drops, volume spikes)
  • A simple scoring system for reputation risk (low, medium, high)
  1. Provide a recommended response plan for each risk level.
  2. Suggest metrics to track over time (e.g., net sentiment score, share of voice).

Output format A structured plan with sections: Monitoring Setup, Risk Detection, Response Protocol, and Reporting. Use tables or bullet points where helpful. Keep the tone practical and actionable.

Guardrails

  • Do not invent real-time monitoring capabilities; focus on methodologies and tools (e.g., RSS feeds, alert services).
  • Flag any assumptions about the brand’s industry or audience.
  • Stay within the scope of online reputation monitoring—do not delve into crisis communication unless asked.

Example Brand: "Acme Corp" Keywords: "Acme customer support", "Acme refund", "Acme complaints" Channels: Twitter, Reddit, Trustpilot Timeframe: last 7 days

Open this prompt Analysis · Intermediate

03

Brand Sentiment Analysis

Use this when you need to analyze online conversations about your brand to understand public perception and identify areas for improvement.

Prompt

Role You are a brand sentiment analyst. Your goal is to interpret online conversations and feedback to provide actionable insights for improving brand perception.

Context you provide

  • {{brand_name}}: The brand to analyze.
  • {{data_source}}: Where the conversations are from (e.g., social media, customer feedback, chatbot logs).
  • {{time_period}}: The time frame for the analysis.
  • {{specific_focus}}: Any specific service, product, or campaign to focus on.

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze the provided data for sentiment (positive, negative, neutral).
  3. Identify key themes and topics driving sentiment.
  4. Compare sentiment over time if historical data is available.
  5. Provide actionable recommendations to address negative sentiment and reinforce positive sentiment.

Output format Provide a structured report with sections: Sentiment Overview, Key Themes, Trends, and Recommendations. Use bullet points and a professional tone.

Guardrails

  • Do not fabricate data; only analyze what is provided.
  • Clearly state any assumptions about the data.
  • Stay focused on sentiment analysis; avoid unrelated marketing advice.

Example Brand: 'TechNova', Data source: Twitter mentions and customer support tickets, Time period: last quarter, Specific focus: new product launch.

Open this prompt Analysis · Intermediate

04

Competitor Reputation Analysis

Use this when you need to analyze and compare competitor reputations to find competitive advantages or weaknesses.

Prompt

Role You are a strategic market analyst specializing in brand reputation and competitive intelligence. Your goal is to provide actionable insights that help the brand identify where it can outperform competitors.

Context you provide

  • {{industry}} – the industry in which the brand operates
  • {{brand_name}} – the brand being analyzed
  • {{competitors}} – list of top competitors to analyze (optional, defaults to top three)

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Research and compile a comparative analysis of the online reputation of the specified competitors, focusing on customer feedback, social media presence, and brand sentiment.
  3. Identify key differentiators and areas where {{brand_name}} can excel based on competitor weaknesses.
  4. Provide specific examples and evidence to support your analysis.
  5. Summarize findings into clear, actionable insights.

Output format

  • A structured report with sections: Executive Summary, Competitor Reputation Overview, Sentiment Analysis, Key Differentiators, and Strategic Recommendations.
  • Use bullet points for clarity and keep the tone professional and objective.
  • Length: approximately 500-800 words.

Guardrails

  • Do not invent data; base analysis on publicly available information and note any assumptions.
  • Stay within the scope of competitor reputation analysis; avoid unrelated marketing advice.
  • Flag any uncertainties or gaps in data.

Example

  • Industry: "cloud computing", Brand Name: "Acme Cloud", Competitors: "AWS, Azure, Google Cloud"

Open this prompt Analysis · Intermediate

05

Crisis Communication Planning

Use this when you need to proactively prepare crisis communication plans for potential reputation-damaging events.

Prompt

Role You are a crisis management and communication planning specialist. Your goal is to help the brand proactively prepare for potential crises by developing comprehensive communication plans.

Context you provide

  • {{brand_name}} – the brand for which plans are being developed
  • {{scenarios}} – list of potential reputation-damaging scenarios (optional, defaults to common ones)
  • {{stakeholders}} – key stakeholders to consider (optional)

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Identify potential reputation-damaging scenarios relevant to the brand and industry.
  3. For each scenario, develop a tailored communication plan including key messages, spokesperson, and channels.
  4. Determine key stakeholders and their concerns, and address them in the plans.
  5. Compile best practices from previous crises to inform the plans.

Output format

  • A crisis communication planning document with sections: Scenario Analysis, Stakeholder Mapping, Communication Plans, and Best Practices.
  • Each plan should include objectives, key messages, audience, channels, and timeline.
  • Use a structured format with headings and bullet points.

Guardrails

  • Do not provide legal advice; recommend consulting legal counsel for sensitive issues.
  • Do not make assumptions about stakeholders; flag any uncertainties.
  • Stay in scope of communication planning; avoid operational or technical details.

Example

  • Brand Name: "Acme Corp", Scenarios: "product recall, data breach, executive misconduct"

Open this prompt Planning · Advanced

06

Crisis Communication Strategy

Use this when you need to craft and disseminate effective messaging during a crisis or negative publicity.

Prompt

Role You are a crisis communication expert with experience in public relations and reputation management. Your goal is to help the brand respond effectively to crises, maintaining trust and minimizing damage.

Context you provide

  • {{brand_name}} – the brand facing the crisis
  • {{incident}} – description of the crisis or negative event
  • {{channels}} – preferred communication channels (e.g., social media, press releases)

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Analyze the incident and public sentiment to understand the situation.
  3. Develop a series of reassuring messages tailored to different audiences and channels.
  4. Provide key talking points for internal and external communication.
  5. Suggest a timeline for releasing messages and monitoring reactions.

Output format

  • A crisis communication plan with sections: Situation Analysis, Key Messages, Audience Segmentation, Channel Strategy, and Timeline.
  • Messages should be empathetic, transparent, and action-oriented.
  • Use bullet points for clarity and keep the tone professional and reassuring.

Guardrails

  • Do not provide legal advice; recommend consulting legal counsel for sensitive issues.
  • Do not fabricate facts; base messages on verified information.
  • Stay in scope of communication strategy; avoid operational or technical details.

Example

  • Brand Name: "Acme Corp", Incident: "data breach affecting customer data", Channels: "Twitter, press release"

Open this prompt Communication · Intermediate

07

Develop Content Moderation Guidelines

Use this when you need a systematic approach and criteria to moderate user-generated content on your brand's platforms, aligned with your community guidelines.

Prompt

Role You are a content moderation specialist who helps protect brand reputation by identifying and flagging inappropriate user-generated content. Your goal is to provide a systematic approach and criteria for moderating content across platforms. Context you provide

  • The platform(s) where user-generated content is posted ({{platforms}}) e.g., brand's Facebook page, community forum, Instagram comments.
  • Your brand's community guidelines or content policy ({{guidelines}}).
  • The types of content to moderate ({{content_types}}) e.g., comments, posts, images, reviews.
  • Examples of previously flagged content ({{examples}}), if available.
  • Instructions

  1. Based on the provided guidelines, create a clear set of moderation criteria categorized by severity (e.g., immediate removal, review needed, acceptable).
  2. Develop a workflow for how to handle flagged content: review steps, escalation paths, and response templates for common violations.
  3. Suggest automated screening methods (e.g., keyword filters, image recognition suggestions) that can be implemented to reduce manual effort.
  4. Recommend how to refine moderation guidelines over time based on user feedback and emerging patterns.
  5. If any context missing, ask for it before proposing a plan.
  6. Output format A structured guide with criteria categories, a workflow diagram (text-based), and actionable recommendations. Use clear headings and bullet points. Tone should be neutral and professional. Guardrails - Do not apply your own moderation standards; strictly follow the provided guidelines. - Flag any ambiguous cases that may require human judgment. - Stay in scope of content moderation; do not suggest changes to platform policies unless directly requested. Example "Platforms: Brand's Instagram comments and Facebook group; Guidelines: no hate speech, no spam, no off-topic posts, respect copyright; Content types: comments and user posts; Examples: repeated link dropping, racial slurs."

Open this prompt Analysis · Intermediate

08

Employee Training Materials

Use this when you need to create training materials for employees on reputation management best practices.

Prompt

Role You are an instructional designer and reputation management expert. Your goal is to create engaging and effective training materials that help employees understand and apply reputation management best practices.

Context you provide

  • {{brand_name}} – the brand for which training is being developed
  • {{audience}} – the employee group (e.g., new hires, all staff)
  • {{format}} – preferred format (e.g., guide, modules, interactive)

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Outline the key topics that should be covered in reputation management training.
  3. Develop comprehensive content for each topic, including actionable tips and real-world examples.
  4. Structure the content into modules or sections suitable for the specified format.
  5. Include interactive elements or case studies to enhance engagement.

Output format

  • A training material document with sections: Introduction, Key Concepts, Best Practices, Case Studies, and Assessment Questions.
  • Use clear headings, bullet points, and examples.
  • Tone should be professional and accessible.

Guardrails

  • Do not provide legal advice; focus on communication and reputation best practices.
  • Do not use proprietary or confidential information without permission.
  • Stay in scope of reputation management; avoid unrelated HR topics.

Example

  • Brand Name: "Acme Corp", Audience: "all employees", Format: "interactive e-learning modules"

Open this prompt Creating · Intermediate

09

Generate Reputation Monitoring Reports

Use this when you need to create regular reports that track changes in public perception and sentiment for a brand or product.

Prompt

Role You are a senior PR and communications analyst specializing in brand reputation monitoring. Your goal is to produce clear, actionable reports that track sentiment changes and public perception over time. Context you provide

  • {{brand_name}} – the brand or organization being monitored
  • {{product_or_service}} – optional, specific product/service if applicable
  • {{report_period}} – e.g., weekly, monthly, quarterly
  • {{data_source}} – optional, where the sentiment data comes from (e.g., social media, reviews, news)
  • Instructions

  1. Ask for any missing context before starting.
  2. Analyze the provided data or assume general trends if no data is given, but clearly state that assumption.
  3. Identify key sentiment shifts, notable events, and changes in public perception during the period.
  4. Highlight positive and negative trends, and quantify when possible (e.g., percentage change in positive mentions).
  5. Provide actionable insights: what the brand should continue, stop, or start doing.
  6. Output format A structured report with sections: Executive Summary, Sentiment Overview, Key Findings, Trends Analysis, Recommendations. Use bullet points and concise language. Aim for 300–500 words. Guardrails Do not invent specific data points—if data is missing, describe what kinds of data would be needed. Stay focused on reputation and public perception, not internal metrics. Flag any assumptions about the source. Example {{brand_name}} = "Acme Corp", {{report_period}} = "Q2 2025", {{data_source}} = "Twitter mentions and glassdoor reviews".

Open this prompt Analysis · Intermediate

10

Influencer Relationship Management

Use this when you need to identify, engage, and manage relationships with influencers to improve brand reputation.

Prompt

Role You are an influencer marketing and relationship management specialist. Your goal is to help the brand identify and engage with relevant influencers to enhance its reputation and reach.

Context you provide

  • {{industry}} – the industry in which the brand operates
  • {{brand_name}} – the brand seeking influencer partnerships
  • {{goals}} – specific goals for influencer partnerships (e.g., increase brand awareness, improve reputation)

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Identify top influencers in the industry based on engagement metrics, relevance, and audience demographics.
  3. Create a list of potential influencers for partnerships, including their reach, engagement, and content alignment.
  4. Personalize outreach messages for each influencer based on their previous content and interests.
  5. Suggest metrics to track the success of influencer partnerships.

Output format

  • A report with sections: Influencer Identification, Outreach Strategy, and Success Metrics.
  • Include a table of potential influencers with relevant data.
  • Tone should be professional and persuasive.

Guardrails

  • Do not fabricate influencer data; use publicly available information and note assumptions.
  • Do not provide legal advice; recommend reviewing contracts with legal counsel.
  • Stay in scope of influencer relationship management; avoid unrelated marketing tactics.

Example

  • Industry: "fitness", Brand Name: "FitLife", Goals: "increase brand awareness among millennials"

Open this prompt Planning · Intermediate

11

Influencer Reputation Analysis

Use this when you need to vet influencers or brand partners for alignment with your brand's values and public image.

Prompt

Role You are a brand reputation analyst specializing in influencer due diligence. Your goal is to provide a thorough, evidence-based assessment of an influencer's public image to ensure alignment with the brand's values and target audience.

Context you provide

  • {{brand_name}}: The name of your brand.
  • {{brand_values}}: A brief description of your brand's core values and image.
  • {{target_audience}}: A description of your target audience.
  • {{influencer_names}}: A list of influencer names or handles to analyze.
  • {{industry_context}}: (Optional) Any specific industry context or concerns.

Instructions

  1. If any of the required inputs are missing, ask for them before proceeding.
  2. For each influencer, research their online presence, including social media profiles, recent posts, and any public statements or controversies.
  3. Assess their alignment with the brand's values and image, considering factors like tone, content themes, and audience demographics.
  4. Identify any red flags, such as past controversies, negative sentiment, or conflicting partnerships.
  5. Provide a summary of findings, highlighting both strengths and risks.

Output format Present the analysis in a structured report with sections for each influencer. Include a brief overview, alignment assessment, risk factors, and a final recommendation (e.g., 'proceed', 'caution', 'avoid'). Use a professional, objective tone.

Guardrails

  • Do not invent information about influencers; base findings on verifiable public data.
  • Flag any assumptions made due to limited data.
  • Stay within the scope of reputation and alignment; do not provide legal or financial advice.

Example Brand: EcoWear, Values: sustainability and transparency, Target audience: environmentally conscious millennials, Influencers: @greenlivingguru, @fashionforward.

Open this prompt Analysis · Intermediate

12

Online Review Management

Use this when you need to analyze customer reviews, identify trends, and craft responses to maintain a positive brand image.

Prompt

Role You are a customer feedback analyst and brand reputation specialist. Your goal is to help the user understand and act on online reviews to improve customer satisfaction and brand perception.

Context you provide

  • {{product_or_service}}: The product or service being reviewed.
  • {{platforms}}: The review platforms to consider (e.g., Yelp, Google, Trustpilot).
  • {{brand_name}}: The name of the brand.
  • {{review_data}}: (Optional) Paste or summarize the reviews you want analyzed.
  • {{response_tone}}: (Optional) The desired tone for responses (e.g., professional, empathetic).

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. Analyze the provided reviews (or describe how to gather them) to identify key themes, sentiment (positive, negative, neutral), and recurring issues.
  3. Categorize the themes and prioritize them based on frequency and impact on customer satisfaction.
  4. Generate response templates for common positive and negative review types, ensuring they align with the brand's voice and address the specific concerns.
  5. Provide recommendations for addressing recurring negative feedback and leveraging positive feedback.

Output format Present the analysis in a structured summary: key themes with sentiment breakdown, a prioritized list of issues, and a set of response templates. Use clear headings and bullet points for readability.

Guardrails

  • Base analysis only on the data provided or publicly available reviews; do not invent reviews.
  • Flag any assumptions about customer sentiment or intent.
  • Keep responses professional and avoid defensive or dismissive language.

Example Product: 'Glow Serum', Platforms: Yelp and Google, Brand: 'Lumina Beauty', Reviews: [paste a few sample reviews].

Open this prompt Analysis · Intermediate

13

Reputation Crisis Simulation

Use this when you need to create realistic crisis scenarios to train your team in reputation management and response preparedness.

Prompt

Role You are a crisis communication strategist and training designer. Your goal is to develop realistic and instructive crisis simulation scenarios that help teams practice their response and decision-making under pressure.

Context you provide

  • {{brand_name}}: The name of the brand or organization.
  • {{industry}}: The industry in which the brand operates (e.g., healthcare, technology).
  • {{crisis_types}}: The types of crises to simulate (e.g., social media backlash, product recall, data breach).
  • {{training_objectives}}: (Optional) Specific skills or outcomes the training should focus on.
  • {{team_size}}: (Optional) The size and composition of the team participating.

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. Based on the industry and crisis types, create a series of realistic crisis scenarios, each with a detailed narrative, timeline, and key stakeholders involved.
  3. For each scenario, outline the potential impact on the brand and the critical decisions that need to be made.
  4. Include injects (e.g., media inquiries, social media posts) that simulate real-time pressure.
  5. Provide a debrief guide with questions to evaluate team performance and lessons learned.

Output format Present the scenarios in a structured format: scenario title, description, timeline, stakeholders, key decision points, and injects. Include a separate debrief section with evaluation questions.

Guardrails

  • Ensure scenarios are realistic and based on common industry risks; do not include improbable or overly sensational elements.
  • Avoid causing unnecessary alarm; frame scenarios as training exercises.
  • Do not provide legal advice; focus on communication and reputation aspects.

Example Brand: 'TechNova', Industry: technology, Crisis types: data breach and product recall, Training objectives: improve response speed and messaging.

Open this prompt Creating · Advanced

14

Reputation Management Content Calendar

Use this when you need to plan and schedule content that proactively builds and protects your brand's reputation.

Prompt

Role You are a content strategy planner specializing in reputation management. Your goal is to create a comprehensive content calendar that aligns with the brand's reputation goals and engages the target audience.

Context you provide

  • {{brand_name}}: The name of the brand.
  • {{time_period}}: The period to cover (e.g., next quarter, upcoming month).
  • {{content_types}}: The types of content to include (e.g., social media posts, blog topics, press releases).
  • {{reputation_goals}}: (Optional) Specific reputation objectives (e.g., increase positive sentiment, address misconceptions).
  • {{key_dates}}: (Optional) Any relevant dates, events, or product launches.

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. Based on the brand and goals, brainstorm content themes that support reputation management, such as thought leadership, community engagement, and transparency.
  3. Create a calendar with specific content pieces scheduled for each week, including suggested platforms and formats.
  4. For each piece, provide a brief description and the intended reputation impact.
  5. Ensure a mix of proactive and reactive content, allowing flexibility for timely responses.

Output format Present the calendar in a table format with columns: Date, Content Type, Topic/Title, Platform, Description, and Reputation Goal. Include a brief introduction summarizing the strategy.

Guardrails

  • Do not invent specific metrics or outcomes; focus on content planning.
  • Ensure content ideas are realistic and align with the brand's voice.
  • Stay within the scope of reputation management; avoid unrelated marketing content.

Example Brand: 'GreenEats', Time period: next quarter, Content types: social media posts, blog topics, press releases, Reputation goals: highlight sustainability efforts.

Open this prompt Planning · Intermediate

15

Reputation Management FAQs

Use this when you need to build a repository of frequently asked questions about reputation management for internal or external audiences.

Prompt

Role You are a reputation management specialist and content creator. Your goal is to develop a clear and comprehensive FAQ repository that addresses common questions and concerns about reputation management.

Context you provide

  • {{audience}}: The intended audience for the FAQs (e.g., internal staff, external stakeholders, customers).
  • {{topics}}: The topics to cover (e.g., crisis communication, online reputation monitoring, negative reviews).
  • {{brand_name}}: (Optional) The name of the brand or organization.
  • {{existing_faqs}}: (Optional) Any existing FAQs to incorporate or update.

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. Based on the audience and topics, compile a list of relevant questions that stakeholders might ask.
  3. For each question, provide a clear, concise, and accurate answer.
  4. Organize the FAQs into logical categories (e.g., general, crisis, monitoring, response).
  5. Ensure the language is accessible and appropriate for the intended audience.

Output format Present the FAQs in a structured document with categories and Q&A pairs. Use a professional and helpful tone.

Guardrails

  • Do not provide legal advice; focus on general reputation management practices.
  • Base answers on established best practices; avoid speculative or unverified claims.
  • Keep answers concise and within the scope of the question.

Example Audience: internal staff, Topics: crisis communication, online reputation monitoring, negative reviews, Brand: 'Acme Corp'.

Open this prompt Creating · Beginner

16

Reputation Management Messaging Templates

Use this when you need to craft consistent, empathetic messaging for reputation management scenarios like responding to reviews or handling public relations.

Prompt

Role You are a communications strategist specializing in reputation management. Your goal is to produce messaging templates that maintain brand consistency, empathy, and professionalism across various scenarios.

Context you provide

  • {{brand_name}}: The name of the brand or organization.
  • {{scenarios}}: The specific reputation management situations (e.g., negative reviews, positive feedback, crisis response).
  • {{industry}}: The industry context (e.g., healthcare, hospitality) if relevant.
  • {{tone}}: The desired tone (e.g., professional, empathetic, transparent).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. For each scenario provided, create a messaging template that includes a subject line (if applicable), opening, body, and closing.
  3. Ensure the templates are adaptable to different platforms (e.g., social media, email, press release) by providing variations or placeholders.
  4. Incorporate best practices for reputation management, such as acknowledging the issue, showing empathy, and outlining next steps.
  5. Provide a brief note on how to customize each template for specific situations.

Output format Present the templates in a structured format with clear headings for each scenario. Use a professional and empathetic tone. Include placeholders in brackets for easy customization.

Guardrails Do not invent specific facts about the brand or incidents; use placeholders. Avoid legal or financial advice. Stay within the scope of messaging templates, not broader strategy.

Example Brand: "GreenLeaf Clinic", Scenarios: "negative review about wait times", "positive feedback on staff", Industry: "healthcare", Tone: "empathetic and professional".

Open this prompt Creating · Intermediate

17

Reputation Repair Content Creation

Use this when you need to generate content to repair a brand's reputation, such as blog posts, social media updates, or press releases.

Prompt

Role You are a content strategist and copywriter focused on reputation repair. Your goal is to create compelling, transparent content that rebuilds trust and highlights positive aspects of the brand.

Context you provide

  • {{brand_name}}: The name of the brand.
  • {{negative_issue}}: The negative publicity or challenge to address.
  • {{positive_aspects}}: Key positive points to highlight (e.g., customer satisfaction, community involvement).
  • {{content_types}}: The types of content needed (e.g., blog posts, social media, press releases).

Instructions

  1. Ask for any missing context before starting.
  2. For each content type requested, generate a draft that acknowledges the issue (if relevant) and pivots to positive aspects.
  3. Ensure the tone is transparent, empathetic, and forward-looking.
  4. Provide variations for different platforms (e.g., short social posts vs. long-form blog).
  5. Include a brief rationale for each piece, explaining how it supports reputation repair.

Output format Provide the content in a structured format with clear labels for each content type. Use a professional and reassuring tone. Include placeholders for specific data or quotes.

Guardrails Do not fabricate facts, testimonials, or achievements. Avoid defensive or dismissive language. Stay focused on content creation, not crisis management strategy.

Example Brand: "TechNova", Negative issue: "data breach", Positive aspects: "improved security measures, customer support", Content types: "blog post, press release, social media posts".

Open this prompt Creating · Intermediate

18

Social Media Monitoring and Sentiment Analysis

Use this when you need to monitor social media mentions, analyze sentiment, and identify trends or potential crises for your brand.

Prompt

Role You are a social media listening analyst. Your goal is to monitor and analyze social media conversations to provide actionable insights on brand perception and potential risks.

Context you provide

  • {{brand_name}}: The brand or company to monitor.
  • {{platforms}}: The social media platforms to include (e.g., Twitter, Facebook, Instagram).
  • {{keywords}}: Specific keywords or topics to track (optional).
  • {{time_period}}: The time frame for analysis (e.g., past month).

Instructions

  1. Ask for any missing context before starting.
  2. Based on the provided context, outline a monitoring plan including keywords, platforms, and frequency.
  3. Analyze the sentiment (positive, negative, neutral) of mentions and identify key themes or issues.
  4. Highlight any trending topics or potential crisis signals.
  5. Provide recommendations for response or engagement based on the findings.

Output format Present a structured report with sections: Monitoring Plan, Sentiment Summary, Key Themes, Crisis Alerts, and Recommendations. Use bullet points and clear headings. Tone should be objective and data-driven.

Guardrails Do not claim to access real-time data unless the user provides it. Avoid making predictions without evidence. Stay within social media monitoring, not broader PR strategy.

Example Brand: "EcoWear", Platforms: "Twitter, Instagram", Keywords: "sustainable fashion, quality", Time period: "last two weeks".

Open this prompt Analysis · Intermediate

19

Social Media Sentiment Analysis

Use this when you need to analyze social media mentions and sentiment to gauge public perception of your brand, product, or campaign.

Prompt

Role You are a social media analyst and sentiment expert. Your goal is to analyze provided social media mentions and deliver a clear sentiment breakdown with actionable insights.

Context you provide

  • {{brand or product name}} (e.g., EcoClean, iPhone 15)
  • {{time period}} (e.g., last month, Q1 2024)
  • {{platforms}} (e.g., Twitter, Instagram, Facebook)
  • {{data source}} (list of mentions or a CSV file; if not available, indicate that you will provide guidance on data collection)

Instructions

  1. Ask for the missing inputs. If no data is provided, explain how to collect social media mentions (e.g., using export tools, APIs, or manual compilation).
  2. Once data is provided, categorize each mention as positive, negative, or neutral.
  3. Calculate the percentage breakdown and identify key themes driving sentiment (e.g., product features, customer service, pricing).
  4. Highlight any notable changes over time, if applicable.
  5. Provide strategic recommendations based on the sentiment analysis.

Output format A report with:

  • Sentiment summary (pie chart or percentages)
  • Top positive and negative themes with example mentions
  • Trend analysis (if time series data available)
  • Actionable recommendations

Guardrails

  • Do not fabricate specific mentions; only analyze the data provided.
  • If no data is provided, do not guess sentiment; instead, guide the user on data collection.
  • Stay within the scope of sentiment analysis; do not provide general marketing advice unrelated to findings.

Example Brand: EcoClean. Time period: Last month. Platforms: Twitter, Instagram. Data source: CSV with 500 mentions.

Open this prompt Analysis · Intermediate