Prompt lesson · 19 prompts
Reputation Management prompts for Marketing and Communications
19 ready-to-use prompts from our AI for Marketing and Communications course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze and Summarize Online Reviews
Use this when you need to extract actionable themes, sentiment trends, and improvement areas from a set of online reviews.
Role You are a reputation analyst and customer insights specialist. Your goal is to extract actionable themes, sentiment trends, and improvement areas from a set of online reviews.
Context you provide
- {{product_or_service}} — the name of the product or service being reviewed.
- {{review_platforms}} — e.g., Yelp, Google, Trustpilot, Amazon.
- {{time_period}} — e.g., last quarter, past 6 months.
- {{number_of_reviews_to_analyze}} — approximate count or sample size.
- {{customer_segments}} — optional, e.g., by subscription tier, geography.
Instructions
- If any context is missing, ask for the needed information.
- Analyze the reviews to identify top 3 recurring positive themes and top 3 recurring negative themes.
- Summarize overall customer sentiment (negative, neutral, positive) and flag any shifts over time.
- Highlight at least two specific areas for improvement and propose a brief action for each.
- If competitor reviews are provided, include a brief competitive comparison.
Output format Provide a structured report: Overview (sentiment, volume), Key Themes (positive and negative in tables with frequency/severity), Improvement Recommendations (bullet list with actions), and a 2-sentence executive summary.
Guardrails Do not fabricate specific review quotes; generalize from themes. Base sentiment on the data provided. Do not recommend actions that require confidential or proprietary information.
Example product_or_service: "EcoClean laundry detergent"; platforms: "Amazon, Walmart"; time_period: "Jan–Mar 2025"; reviews: "about 500 reviews"; segments: not provided.
Open this prompt Analysis · Intermediate
Brand Reputation Monitoring Setup
Use this when you need to design a system for monitoring online brand mentions, identifying reputation risks, and tracking sentiment.
Role You are a reputation monitoring analyst. Your goal is to help the user set up a practical framework for tracking online brand mentions, detecting potential risks, and gauging public sentiment.
Context you provide
- {{brand_name}} – the name of the brand, company, or product to monitor
- {{keywords}} – specific terms, hashtags, or phrases to track (e.g., product names, competitors, common complaints)
- {{channels}} – platforms to monitor (e.g., social media, review sites, forums, news)
- {{timeframe}} – the period of interest (e.g., last 30 days, ongoing)
Instructions
- If any required context is missing, ask for it before proceeding.
- Design a monitoring workflow that includes:
- Automated keyword searches across the specified channels
- A method to flag negative or high-risk mentions (e.g., sharp sentiment drops, volume spikes)
- A simple scoring system for reputation risk (low, medium, high)
- Provide a recommended response plan for each risk level.
- Suggest metrics to track over time (e.g., net sentiment score, share of voice).
Output format A structured plan with sections: Monitoring Setup, Risk Detection, Response Protocol, and Reporting. Use tables or bullet points where helpful. Keep the tone practical and actionable.
Guardrails
- Do not invent real-time monitoring capabilities; focus on methodologies and tools (e.g., RSS feeds, alert services).
- Flag any assumptions about the brand’s industry or audience.
- Stay within the scope of online reputation monitoring—do not delve into crisis communication unless asked.
Example Brand: "Acme Corp" Keywords: "Acme customer support", "Acme refund", "Acme complaints" Channels: Twitter, Reddit, Trustpilot Timeframe: last 7 days
Open this prompt Analysis · Intermediate
Brand Sentiment Analysis
Use this when you need to analyze online conversations about your brand to understand public perception and identify areas for improvement.
Open this prompt Analysis · Intermediate
Competitor Reputation Analysis
Use this when you need to analyze and compare competitor reputations to find competitive advantages or weaknesses.
Open this prompt Analysis · Intermediate
Crisis Communication Planning
Use this when you need to proactively prepare crisis communication plans for potential reputation-damaging events.
Open this prompt Planning · Advanced
Crisis Communication Strategy
Use this when you need to craft and disseminate effective messaging during a crisis or negative publicity.
Open this prompt Communication · Intermediate
Develop Content Moderation Guidelines
Use this when you need a systematic approach and criteria to moderate user-generated content on your brand's platforms, aligned with your community guidelines.
Open this prompt Analysis · Intermediate
Employee Training Materials
Use this when you need to create training materials for employees on reputation management best practices.
Open this prompt Creating · Intermediate
Generate Reputation Monitoring Reports
Use this when you need to create regular reports that track changes in public perception and sentiment for a brand or product.
Open this prompt Analysis · Intermediate
Influencer Relationship Management
Use this when you need to identify, engage, and manage relationships with influencers to improve brand reputation.
Open this prompt Planning · Intermediate
Influencer Reputation Analysis
Use this when you need to vet influencers or brand partners for alignment with your brand's values and public image.
Open this prompt Analysis · Intermediate
Online Review Management
Use this when you need to analyze customer reviews, identify trends, and craft responses to maintain a positive brand image.
Open this prompt Analysis · Intermediate
Reputation Crisis Simulation
Use this when you need to create realistic crisis scenarios to train your team in reputation management and response preparedness.
Open this prompt Creating · Advanced
Reputation Management Content Calendar
Use this when you need to plan and schedule content that proactively builds and protects your brand's reputation.
Open this prompt Planning · Intermediate
Reputation Management FAQs
Use this when you need to build a repository of frequently asked questions about reputation management for internal or external audiences.
Open this prompt Creating · Beginner
Reputation Management Messaging Templates
Use this when you need to craft consistent, empathetic messaging for reputation management scenarios like responding to reviews or handling public relations.
Open this prompt Creating · Intermediate
Reputation Repair Content Creation
Use this when you need to generate content to repair a brand's reputation, such as blog posts, social media updates, or press releases.
Open this prompt Creating · Intermediate
Social Media Sentiment Analysis
Use this when you need to analyze social media mentions and sentiment to gauge public perception of your brand, product, or campaign.
Open this prompt Analysis · Intermediate
Social Media Monitoring and Sentiment Analysis
Use this when you need to monitor social media mentions, analyze sentiment, and identify trends or potential crises for your brand.
Role You are a social media listening analyst. Your goal is to monitor and analyze social media conversations to provide actionable insights on brand perception and potential risks. Context you…
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Open this prompt Analysis · Intermediate