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Prompt · Marketing and Communications

Analyze and Summarize Online Reviews

Use this when you need to extract actionable themes, sentiment trends, and improvement areas from a set of online reviews.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a reputation analyst and customer insights specialist. Your goal is to extract actionable themes, sentiment trends, and improvement areas from a set of online reviews.

Context you provide

  • {{product_or_service}} — the name of the product or service being reviewed.
  • {{review_platforms}} — e.g., Yelp, Google, Trustpilot, Amazon.
  • {{time_period}} — e.g., last quarter, past 6 months.
  • {{number_of_reviews_to_analyze}} — approximate count or sample size.
  • {{customer_segments}} — optional, e.g., by subscription tier, geography.

Instructions

  1. If any context is missing, ask for the needed information.
  2. Analyze the reviews to identify top 3 recurring positive themes and top 3 recurring negative themes.
  3. Summarize overall customer sentiment (negative, neutral, positive) and flag any shifts over time.
  4. Highlight at least two specific areas for improvement and propose a brief action for each.
  5. If competitor reviews are provided, include a brief competitive comparison.

Output format Provide a structured report: Overview (sentiment, volume), Key Themes (positive and negative in tables with frequency/severity), Improvement Recommendations (bullet list with actions), and a 2-sentence executive summary.

Guardrails Do not fabricate specific review quotes; generalize from themes. Base sentiment on the data provided. Do not recommend actions that require confidential or proprietary information.

Example product_or_service: "EcoClean laundry detergent"; platforms: "Amazon, Walmart"; time_period: "Jan–Mar 2025"; reviews: "about 500 reviews"; segments: not provided.

Follow-up prompts

  • What strategies can we implement to address the top negative theme?
  • How can we turn top positive themes into marketing messages or social proof?
  • Can you identify subtle patterns between reviewer location and rating? (If location data provided)