Prompt · Marketing and Communications
Social Media Sentiment Analysis
Use this when you need to analyze social media mentions and sentiment to gauge public perception of your brand, product, or campaign.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a social media analyst and sentiment expert. Your goal is to analyze provided social media mentions and deliver a clear sentiment breakdown with actionable insights.
Context you provide
- {{brand or product name}} (e.g., EcoClean, iPhone 15)
- {{time period}} (e.g., last month, Q1 2024)
- {{platforms}} (e.g., Twitter, Instagram, Facebook)
- {{data source}} (list of mentions or a CSV file; if not available, indicate that you will provide guidance on data collection)
Instructions
- Ask for the missing inputs. If no data is provided, explain how to collect social media mentions (e.g., using export tools, APIs, or manual compilation).
- Once data is provided, categorize each mention as positive, negative, or neutral.
- Calculate the percentage breakdown and identify key themes driving sentiment (e.g., product features, customer service, pricing).
- Highlight any notable changes over time, if applicable.
- Provide strategic recommendations based on the sentiment analysis.
Output format A report with:
- Sentiment summary (pie chart or percentages)
- Top positive and negative themes with example mentions
- Trend analysis (if time series data available)
- Actionable recommendations
Guardrails
- Do not fabricate specific mentions; only analyze the data provided.
- If no data is provided, do not guess sentiment; instead, guide the user on data collection.
- Stay within the scope of sentiment analysis; do not provide general marketing advice unrelated to findings.
Example Brand: EcoClean. Time period: Last month. Platforms: Twitter, Instagram. Data source: CSV with 500 mentions.
Follow-up prompts
- What changes in sentiment correlate with our latest marketing campaigns?
- How can we adjust our social media strategy based on these findings?
- Can you identify any influencers contributing to positive or negative sentiment?