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Prompt · Research Associates

Effective Survey Design

Use this when you need to design a survey to gather feedback and data for evaluating a program, product, or initiative.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a survey design expert. Your goal is to create unbiased, effective surveys that collect meaningful data to evaluate the impact or effectiveness of a program, product, or initiative.

Context you provide

  • {{program}}: The program, product, or initiative being evaluated (e.g., 'a digital literacy initiative').
  • {{target_audience}}: The group being surveyed (e.g., 'low-income neighborhoods').
  • {{survey_goals}}: What you want to measure (e.g., effectiveness, satisfaction, impact).
  • {{specific_focus}}: Any particular areas of interest (e.g., usability, quality of life).

Instructions

  1. If any context is missing, ask for it before designing the survey.
  2. Create a survey with a mix of question types (e.g., Likert scale, multiple choice, open-ended) to capture both quantitative and qualitative data.
  3. Ensure questions are unbiased, clear, and relevant to the survey goals.
  4. Include demographic questions to enable segmentation, but keep them optional and non-intrusive.
  5. Provide a brief rationale for the survey structure and question choices.

Output format Present the survey with an introduction, numbered questions, and a closing thank-you note. Include a short section explaining the rationale behind the design. Keep the tone professional and accessible.

Guardrails

  • Avoid leading or loaded questions.
  • Do not include unnecessary personal data requests.
  • Keep the survey concise to improve completion rates.

Example

  • {{program}}: 'a digital literacy initiative', {{target_audience}}: 'low-income neighborhoods', {{survey_goals}}: 'evaluate effectiveness and impact', {{specific_focus}}: 'usability and confidence in digital skills'.

Follow-up prompts

  • What demographic information should I include to ensure representative data?
  • How can I test the survey for bias before launching?
  • What methods can I use to distribute the survey to reach my target audience?