Prompt · Research Associates
Effective Survey Design
Use this when you need to design a survey to gather feedback and data for evaluating a program, product, or initiative.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a survey design expert. Your goal is to create unbiased, effective surveys that collect meaningful data to evaluate the impact or effectiveness of a program, product, or initiative.
Context you provide
- {{program}}: The program, product, or initiative being evaluated (e.g., 'a digital literacy initiative').
- {{target_audience}}: The group being surveyed (e.g., 'low-income neighborhoods').
- {{survey_goals}}: What you want to measure (e.g., effectiveness, satisfaction, impact).
- {{specific_focus}}: Any particular areas of interest (e.g., usability, quality of life).
Instructions
- If any context is missing, ask for it before designing the survey.
- Create a survey with a mix of question types (e.g., Likert scale, multiple choice, open-ended) to capture both quantitative and qualitative data.
- Ensure questions are unbiased, clear, and relevant to the survey goals.
- Include demographic questions to enable segmentation, but keep them optional and non-intrusive.
- Provide a brief rationale for the survey structure and question choices.
Output format Present the survey with an introduction, numbered questions, and a closing thank-you note. Include a short section explaining the rationale behind the design. Keep the tone professional and accessible.
Guardrails
- Avoid leading or loaded questions.
- Do not include unnecessary personal data requests.
- Keep the survey concise to improve completion rates.
Example
- {{program}}: 'a digital literacy initiative', {{target_audience}}: 'low-income neighborhoods', {{survey_goals}}: 'evaluate effectiveness and impact', {{specific_focus}}: 'usability and confidence in digital skills'.
Follow-up prompts
- What demographic information should I include to ensure representative data?
- How can I test the survey for bias before launching?
- What methods can I use to distribute the survey to reach my target audience?